Hazzys Golf Launches New Fall Products Combining Design and Performance

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced on the 4th that its urban British golf wear brand, Hazzys Golf, will officially launch new products that will dominate the field this fall.

Hazzys Golf has set the season theme as "Reinterpretation of Classics" and presents golf wear that combines sophisticated design with excellent performance functionality. Traditional golf wear has been reinterpreted with Hazzys Golf's unique sensibility, expanding the color spectrum from soft pastel tones to vivid primary colors.

Fashionability was emphasized by utilizing various patterns ranging from retro checks such as Glen check and Argyle check to irregular stripes and the brand logo-based ‘HZS’ initial pattern. Hazzys Golf's strategy is to stand out on the round by showcasing vibrant colors and stylish patterns in the autumn and winter golf wear market, which is mainly focused on dark and heavy achromatic colors.

Not only the design of the golf wear but also the functionality has been upgraded. In order for wearers to perform at their best, a unique pattern that does not interfere with the swing path was developed and applied to the products, and the use of lightweight and highly elastic materials was expanded. Additionally, various outerwear items with enhanced warmth functions such as waterproof, windproof, and cold protection were planned so that players can enjoy cozy rounds even in the middle of winter.

In particular, the newly introduced ‘H-Max Swing’ series is an item that embodies Hazzys Golf's core technology and applies optimal functions considering golfers' needs. Special stretch and water-repellent fabrics were used so that players can maintain 100% condition during the average 4 hours and 30 minutes of a round. For tops, the inner armpit seams were removed to increase mobility. For bottoms, special seams and bands were applied to comfortably support waist movement even during long hours of wear.

Meanwhile, Hazzys Golf actively responded to the recently spreading untact consumption trend, resulting in a 100% increase in online sales this year (as of early September) compared to the previous year. The proportion of online sales rose to about half of total sales.

This content was produced with the assistance of AI translation services.