Mirae Asset Daewoo Surpasses 20 Trillion KRW in Non-Face-to-Face Direct Customer Assets

[Asia Economy Reporter Song Hwajeong] Mirae Asset Daewoo announced on the 4th that the assets of direct customers, who trade non-face-to-face, have surpassed 20 trillion won.

The non-face-to-face assets, which were 11 trillion won at the beginning of the year, increased by about 7 trillion won in domestic stocks and deposits along with the increase in stock market trading volume this year, and assets in overseas stocks, pensions, and financial products also increased by nearly 2 trillion won.

Notably, the increase in overseas stocks and pension assets stands out. The overseas assets of direct customers have more than tripled compared to the beginning of 2020, exceeding 1.2 trillion won, and direct pension assets have also tripled, approaching the 300 billion won mark.

Mirae Asset Daewoo established the 'Digital Finance' organization for the first time among domestic securities firms in 2017 to spread digital culture within the company and systematically manage direct customers, steadily preparing for digital transformation and the untact (non-face-to-face) era. Since then, as non-face-to-face new accounts have significantly increased, the number of direct customers has expanded more than 2.5 times from about 600,000 at the beginning of 2017 to over 1.6 million recently.

Yoon Sanghwa, Head of Digital Business Division at Mirae Asset Daewoo, said, “Mirae Asset Daewoo has established an environment where non-face-to-face account opening to investment can be processed year-round in a one-stop manner,” adding, “We continuously research and improve user experience and design to minimize customer inconvenience, and we are also investing generously in developing personalized services through artificial intelligence (AI) to lead the digital finance market.”

This content was produced with the assistance of AI translation services.