Public Shopping, August Performance Up 36% YoY... "Kimchi and Masks Sell Well"

Domisol Kimchi sold by Gongyoung Shopping. Photo by Gongyoung Shopping

[Asia Economy Reporter Moon Hyewon] Gongyoung Shopping announced on the 4th that its August sales reached 81.7 billion KRW, a 36% increase compared to the same month last year.

A Gongyoung Shopping official analyzed, "Due to the COVID-19 pandemic, demand for 'home-cooked meals' increased and interest in health grew, resulting in kimchi, masks, and health supplements ranking first, second, and third in sales, which greatly influenced the performance increase."

According to Gongyoung Shopping, 'Domisol Kimchi' recorded the highest sales with over 3.3 billion KRW (based on order amount) sold in August alone. In particular, Gongyoung Shopping explained that the 'Special 4-Variety Kimchi' specially planned to celebrate the 5th anniversary of Gongyoung Shopping's launch gained great popularity.

The special product set, consisting of abalone kimchi, cucumber white kimchi, green onion mustard kimchi, and perilla leaf kimchi, sold out with about 2,000 pre-orders on the first broadcast day, August 10. It is analyzed that the unique composition, including premium kimchi made with abalone and perilla leaf kimchi, contributed to the strong sales.

'Maeil Pyeonhan KF-AD Mask' and 'Lee Gyeongje Black Goat Extract' followed with sales of 2.4 billion KRW and 1.9 billion KRW respectively. Gongyoung Shopping held the 'August Christmas' event throughout August, offering special prices and off-season sales, and regularly scheduled broadcasts featuring Ministry of Food and Drug Safety certified masks. Besides 'Lee Gyeongje Black Goat Extract,' health supplements such as 'Dangchan Yeoju Powder' and 'Dangchan Yeoju Juice' also achieved sales exceeding 1 billion KRW, fueled by the health management trend.

The 'All-day Special Live Broadcast to Help Flood-Affected Areas' held on the 31st of last month recorded sales of 3.3 billion KRW. Introducing 18 products from regions affected by recent heavy rains, five products sold out. 'Gunsan Motijeo Haetguri' from Gunsan, Jeonbuk, sold over 4,000 sets and sold out about 30 minutes after the broadcast started. Additionally, 'Seobunrye Master Cheonggukjang,' 'Chef Gochanggeun's Korean Beef Brisket Yukgaejang,' 'Haenam Chestnut Sweet Potato,' and 'Domisol Kimchi' also sold out.

Meanwhile, Gongyoung Shopping plans to continue mask sales broadcasts this month as well. With the arrival of autumn, they will expand the lineup of high filtration KF94 and KF80 masks.

This content was produced with the assistance of AI translation services.