Lotte Mart Launches '3-Day Pork' Sales at All Stores... 20% Discount

Limited to ELPOINT Members Only

[Asia Economy Reporter Minyoung Cha] Lotte Mart announced on the 4th that it will expand the handling of the ultra-fresh product ‘3-day pork’ to all stores and hold a discount event to commemorate this.

Unlike regular pork, which takes about 7 days from slaughter to display in stores, 3-day pork is pork displayed in stores within 3 days after slaughter through direct procurement. Only grade 1 or higher female pigs are selected, and after undergoing MAP oxygen replacement packaging at the Fresh Quality Innovation Center, the pork is displayed in stores on the third day after slaughter. The entire process maintains a cold chain environment to ensure the highest freshness.

Lotte Mart initially sold the product at only 7 stores to gauge customer response, but after confirming customer demand for 3-day pork, it decided to expand the operation to all stores.

To celebrate this expansion to all stores, Lotte Mart will offer a 20% discount to L.Point members until the 6th, selling 3-day pork belly and neck meat (each 100g) at 2,880 won each.

Yoon Ji-young, head of Lotte Mart’s livestock team, said, “3-day pork is gaining popularity through word of mouth among customers,” and added, “We hope many customers will experience this ultra-fresh product through the discount event.”

This content was produced with the assistance of AI translation services.