Kumho Tire Announces New Value System on 60th Anniversary... "Aiming to Re-enter Global Top 10"

Kumho Tire New Slogan CI and 60th Anniversary Logo Combination CI.

[Asia Economy Reporter Kiho Sung] Kumho Tire announced on the 4th that it will unveil a new mission and vision to celebrate its 60th anniversary and will deliver the promotion winners' announcement and congratulatory messages through an online live broadcast on the founding anniversary, the 5th.

Kumho Tire has set its new mission as "Providing safety and convenient mobility to customers through new technologies and solutions," and adopted "Your Smart Mobility Partner" as its vision, aspiring to be a smart mobility partner for both global B2B and B2C customers.

Along with the vision announcement, "Vision 2025" was also presented. Kumho Tire's mid-to-long-term Vision 2025 aims to re-enter the global tire industry's top 10 and focus on profitability-centered management goals by securing world-class future technologies, laying the foundation to become a mobility business company. Realizing this future vision requires transforming the Gwangju plant into a state-of-the-art eco-friendly smart factory.

Jeon Dae-jin, CEO of Kumho Tire, said, "We are entering a new 60 years amid the unprecedented situation of the COVID-19 pandemic and a new paradigm in the automotive industry represented by mobility. Kumho Tire, with the united efforts of labor and management, is doing its best to turn this crisis into an opportunity and regain a position worthy of the Kumho Tire name." He added, "Beyond the past 60 years, Kumho Tire must move forward with one heart for future growth over the next 60 years. Based on a new value system, we will prioritize 'customers' as the highest value to overcome the current crisis and lead future growth."

Kumho Tire is conducting the '60 years, Go with you' campaign. First, a promotion was held for a month starting in July targeting customers who purchased premium event products and participated in online events. The winner announcement will be held through a live draw on SNS (YouTube) on September 5, the founding anniversary, as part of social distancing measures to prevent the spread of COVID-19. Kumho Tire plans to provide various prizes to about 6,660 people, including the best-selling domestic car Grandeur, Kumho Tire 60th Anniversary Edition gold bars, free passenger car tire exchange coupons, chicken and coffee mobile gift certificates. Additionally, the 60th anniversary advertisement is being aired not only on domestic TV but also on YouTube and digital TV.

This content was produced with the assistance of AI translation services.