Samsung Securities, 6 Trillion KRW New Funds Inflow Related to Kakao Games... Retail Assets Reach 244 Trillion KRW

Money Move Synergy from Ultra-Low Interest Rates and IPO Frenzy
59 Trillion KRW New Funds and 26,000 New Customers for Kakao Games
Subscription Analysis: 40s Account for 28% of Customers, 50s Lead with 28% of Subscription Amount

Customers participating in the Kakao Games IPO subscription at Samsung Securities Apgujeong Branch

[Asia Economy Reporter Song Hwajeong] Samsung Securities' retail deposit assets have increased by more than 44 trillion won in just over two months, fueled by the public offering craze including Kakao Games.

According to Samsung Securities on the 3rd, as of the previous day, Samsung Securities' retail deposit assets recorded 244.1 trillion won. This was achieved in just over two months since the industry first surpassed 200 trillion won in June.

The rapid increase in deposit assets was largely driven by the money move phenomenon due to ultra-low interest rates and the recent subscription for Kakao Games, which recently closed. The two-day Kakao Games subscription, in which Samsung Securities participated as a joint lead manager, succeeded in popularity by setting a new record with a final comprehensive competition rate of 1,524.85 to 1 and a total subscription deposit of 58.5 trillion won.

Analyzing the customers and funds attracted to this subscription by Samsung Securities, out of the 23 trillion won applied as subscription deposits at Samsung Securities, new funds (based on new deposits by subscription customers in August) amounted to 5.9 trillion won, accounting for 26%, and new customers (new customers among subscription customers in August) reached 26,000, accounting for 19% of all subscription customers.

When analyzing subscription customers by characteristics, those in their 40s accounted for the largest share at 28% based on the number of subscription customers, followed by those in their 50s (24%) and 30s (24%). Based on subscription amounts, those in their 50s accounted for 28%, showing the presence of major investors, followed by those in their 40s (23%) and 60s (22%).

The subscription amount per person was highest among those in their 70s at 370 million won, followed by those in their 60s at 280 million won and those in their 50s at 190 million won, indicating that funds for retirement asset management after retirement also flowed in.

By subscription channel, the online subscription customer ratio reached 81%, proving the non-face-to-face (untact) craze due to COVID-19. Among them, 1,231 major online customers subscribed online with amounts exceeding 1 billion won, accounting for 33% of all customers who subscribed with over 1 billion won. When comparing based on the total subscription amount of all customers, the subscription ratio through branches still accounted for 37%, indicating that middle-aged and older customers still relatively prefer branches.

The trend of conservative funds exhausted by ultra-low interest rates flowing into the stock market was also clear. Only 12% of customers designated bank accounts as the account to receive refunds after the Kakao Games subscription. In other words, it is interpreted that 88% of the refund funds still remain in the securities market and are likely to be invested in various ways.

Sa Jaehoon, Vice President and Head of Retail Division at Samsung Securities, said, "Among the new customers who visited this time, many requested investment consultations with private bankers (PBs) after applying for subscriptions to inquire about how to invest refund funds," adding, "We will provide differentiated satisfaction by offering customized products tailored to customer preferences, not only public offerings but also other products, for money move customers due to ultra-low interest rates."

This content was produced with the assistance of AI translation services.