Busan Bank and DTR Automotive Sign Marketing Partnership Agreement

‘X-PRO’ Car Battery Thumb Pass Discount Coupon Issuance Channel Provided

From the left, Bindaein, President of Busan Bank, and Jongwon Kim, CEO of DTR Automotive, are signing a marketing partnership agreement and posing for a commemorative photo. (Photo by BNK Busan Bank)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Woo-kwon] BNK Busan Bank announced on the 3rd that it signed a marketing partnership agreement for mutual growth at the headquarters of DTR Automotive located in Ulju-gun, Ulsan.

DTR Automotive is a KOSPI-listed company located in the Onsan National Industrial Complex in Ulsan, with its main product being its own brand 'X-PRO' automotive batteries. It is a leading local company with excellent technology and brand recognition, currently exporting 95% of its sales.

Under this agreement, Busan Bank will issue X-PRO automotive battery Somepass discount coupons through the 'Somebank' channel and provide opportunities to promote the products to Busan Bank employees.

DTR Automotive plans to actively cooperate in promoting Busan Bank's financial products and services to its employees, and both companies will continue to hold discussions to discover and implement successful joint marketing models.

Bin Dae-in, president of Busan Bank, said, "I hope this will be an opportunity for DTR Automotive and Busan Bank to grow together. We will continue to make efforts to discover and promote successful joint marketing models through ongoing discussions."

Following this, Kim Won-jong, CEO of DTR Automotive, said, "Starting with the Somepass coupons that provide benefits when Busan Bank employees purchase X-PRO automotive batteries, we will strive to maximize the synergy effect between the two companies through various marketing methods."

This content was produced with the assistance of AI translation services.