Orion's First RTD 'Dr. U Drink' Popular... Monthly Sales Reach 1 Billion Won

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 3rd that its first ‘RTD (Ready To Drink)’ product, ‘Dr. You Drink,’ is receiving a hot response, achieving monthly sales of 1 billion KRW in August despite being a new product. The cumulative sales volume has surpassed 1.5 million bottles.

This success is attributed to Dr. You Drink gaining popularity as a drinkable protein that allows young consumers, who are highly interested in health management such as ‘home training’ and ‘health,’ to easily supplement protein. Additionally, unlike typical protein-fortified foods, great care was taken with the taste, leading to repeat purchases by consumers. It has spread by word of mouth among consumers who exercise regularly, such as home training and health enthusiasts, and has recorded high sales from the initial launch, which is unusual for nutrition-enhanced beverages.

Launched in June, Dr. You Drink features ‘milk protein,’ which is nutritionally excellent, allowing easy intake of 12g of protein equivalent to two eggs containing 18 types of amino acids. It is available in two flavors: chocolate and banana. Priced at 2,000 KRW per bottle at convenience stores, it offers good cost-effectiveness and is produced on an aseptic filling system line, ensuring safe consumption.

With the recent spread of exercise and self-care trends such as home training, interest in health has increased, and the market for protein products that can be easily enjoyed is also growing. Last year, Orion launched the ‘Dr. You Protein Bar,’ which strengthened protein content and surpassed 15 million units in cumulative sales in just one year and two months. In May, they also launched ‘Oh! Granola Protein,’ designed to easily replace a meal while providing protein intake, leading the protein-containing food market.

An Orion official said, “As interest in health and body shape management increases, Dr. You Drink is gaining attention,” and added, “We plan to expand the Dr. You Drink lineup, including ‘Vitamin Drink’ and others.”

This content was produced with the assistance of AI translation services.