CJ CheilJedang Strengthens Customer-Tailored 'Untact Services and Products' for Chuseok

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang announced on the 3rd that it will expand the ‘untact (contactless) services and products’ of its food specialty mall CJ The Market to enhance customer convenience for Chuseok.

First, they prepared the ‘Untact Gift Service.’ Consumers who purchase gift sets through CJ The Market by the 15th can receive delivery on their desired date. This is to strengthen benefits for consumers who prepare in advance, as delivery bottlenecks are expected due to the recent increase in online purchases.

The ‘multi-delivery’ service, which allows sending to multiple addresses with a single payment, has also been enhanced. Customers can directly enter up to 11 addresses, and for cases exceeding this, it is possible through a separate application and consultation process. Additionally, by entering only the recipient’s phone number, a gift notification text message is sent, and the recipient can then enter delivery information themselves to receive the gift.

Along with service expansion, ‘online exclusive gift sets’ are also introduced. The ‘Bibigo Hansangcharim Gift Set,’ ‘CJ Easy Meal Gift Set,’ and ‘Gourmet Easy Snack Gift Set’ are only available for purchase at ‘CJ The Market.’ The ‘Bibigo Grilled Hairtail Gift Set’ is a special limited-time gift set sold only during this Chuseok.

CJ CheilJedang expects that gift set purchases online will become more active during this Chuseok holiday. In fact, orders for the food specialty mall ‘CJ The Market’ increased about 2.5 times in the last week of last month (24th?30th) compared to the previous week. Compared to the last week of July, the number of orders increased fivefold.

Also, pre-orders for gift sets have been underway since the 17th of last month, and orders during the first week after opening increased about 2.7 times compared to the same period last year. Despite starting pre-orders 45 days before the holiday, five days earlier than usual, the order rate has been high from the beginning.

A CJ CheilJedang official said, “With the slogan ‘CJ Gift Sets at CJ The Market,’ we are planning various promotions to lead the ‘untact gift set’ trend,” and emphasized, “We will do our best to improve services so that consumers can give gifts whenever they want without experiencing delivery bottlenecks during the holiday.”

This content was produced with the assistance of AI translation services.