Benefits Pour In Every First Monday of the Month... Lotte ON's 'First Monday'

[Asia Economy Reporter Seungjin Lee] Benefits pour out on Lotte ON every first Monday of the month.

Lotte ON will designate the first Monday of every month as ‘First Monday’ starting from the 7th and hold an event offering various benefits such as product discounts and additional L.Point accumulation.

‘First Monday’ is divided into ‘Super One Top 10,’ which sells 10 popular seasonal products at discounted prices, and ‘Brand 10,’ where 10 popular brands participate to offer discounts on representative products. Additional L.Points are accumulated depending on membership level and payment card.

First, ‘Super One Top 10’ selects 10 popular seasonal products and sells them at discounted prices only on the event day. On the 7th, the ‘Samsung Electronics Double Door Refrigerator’ will be sold at a 30% discount off the selling price. Pampers Baby-Dry diapers and Micro Kickboard Maxi T Deluxe will also be offered at 10-20% lower prices. Additionally, a 10% overlapping discount coupon (up to 30,000 KRW) that can be used immediately upon purchasing event products is provided to differentiate prices.

Also, ‘Brand 10’ offers discount coupons that can be used when purchasing representative products from popular brands such as luxury goods, beauty, and electronics. This time, Prada, Amorepacific, Nike, and Apple are participating, and details such as items, discount rates, prices, and promotions will be revealed on the event day.

Before the event, customers who pre-register from the 3rd to the 6th will receive a 12% card discount coupon usable for purchasing ‘Brand 10’ event products. Additional L.Point accumulation promotions and various events are also prepared. On the event day, customers who purchase all products on Lotte ON for more than 20,000 KRW and pay more than 20,000 KRW with L.Pay will receive 4,000 points back as L.Points, and MVG customers will accumulate an additional 10% worth of L.Points.

Furthermore, a ‘100 KRW Product’ category is set up, where customers who pay 100 KRW will be entered into a draw to win a 1++ grade Korean beef set worth about 1 million KRW in a customer participation event. Various benefits are prepared not only for new and excellent members but also for first-time and repeat customers.

Meanwhile, Lotte ON, launched last April, has shown high growth every month. Lotte ON’s sales in August increased by 31.5% compared to May, and especially, sales during the last weekend of August, when social distancing level 2.5 was implemented in the metropolitan area due to COVID-19, grew by 37.2% compared to the previous month. This ‘First Monday’ event by Lotte ON was planned to secure new customers and expand excellent customers amid rapid growth.

Park Kwangseok, head of marketing at Lotte e-commerce, said, “As the consumer market fully enters the online trend, Lotte ON is striving to satisfy consumers in various aspects such as products, prices, benefits, and delivery,” adding, “We have prepared reasonably priced products and promotions to offer many benefits to customers in the first ‘First Monday’ event on the 7th, and we hope for active participation.”

This content was produced with the assistance of AI translation services.