Chuseok Pre-Order Keyword 'Health'... Red Ginseng Sales Up 302% YoY

Lotte Mart Sales Analysis from August 13 to 31

[Asia Economy Reporter Cha Min-young] Lotte Mart's Chuseok gift set pre-orders are progressing smoothly, driven by the popularity of health functional foods and fruit sets.

Lotte Mart announced on the 3rd that the pre-order sales performance for the 2020 Chuseok gift sets from the 13th to the 31st of this month increased by 29.4% compared to the previous year.

By product category, health functional foods grew by 116.0% compared to last year. Sales of red ginseng and immunity-related sets increased by 302.7%. Mushroom and ginseng & deodeok sets grew by 119.9% and 44.7%, respectively. This is interpreted as reflecting customer demand to maintain health amid the prolonged COVID-19 pandemic.

The traditional strong performer, fresh sets, is also doing well. Fruit sets increased by 46.5%, which is analyzed as a movement to prepare gifts during the pre-order period with relatively large discounts amid expected price fluctuations due to this year's longest rainy season on record. In addition to fruit sets, sales of seafood gift sets such as the ‘Jeju Eungalchi Set’ also increased by 175.4%.

Considering such customer demand, Lotte Mart is strengthening its representative red ginseng product line that boosts immunity. The representative product, ‘Jung Kwan Jang Hong Sam Won Gi (氣) 60 packs,’ is sold at a 20% discount for pre-order customers paying with event cards at 49,600 KRW, and ‘Jung Kwan Jang Hong Sam Sun-aek’ is sold at 48,420 KRW.

Various mushroom and ginseng gift sets are also prepared. The ‘Health Mushroom Special Set,’ which mixes sanghwang mushroom and reishi mushroom, is sold at 79,840 KRW with a 20% discount for L.Point members, and the ‘Geumsan Osuhyeok Farmer’s Ginseng Set’ containing 700g of ginseng is sold at 124,800 KRW.

Lee Sang-jin, head of Lotte Mart’s Marketing Division, said, “As the trend of valuing health continues due to the prolonged COVID-19 pandemic, pre-order sales of health functional foods and related sets are increasing. We hope customers do not miss the pre-order period, which offers the cheapest prices for Chuseok gift sets, and visit Lotte Mart to receive various benefits.”

Meanwhile, Lotte Mart’s pre-orders will continue until the 19th.

This content was produced with the assistance of AI translation services.