Shinhan Card Partners with SK Telecom to Provide Tourism Data to Public Institutions

Case No. 1 of Pseudonymized Data Integration Between Different Business Operators
Presentation of Characteristics of Busan Tourists and Tourist Attractions

[Asia Economy Reporter Ki Ha-young] Shinhan Card and SK Telecom announced on the 2nd that they have signed a big data business agreement with the Korea Culture and Tourism Institute to enhance convenience for domestic tourism.

Shinhan Card, in collaboration with SK Telecom and the Korea Culture and Tourism Institute, will jointly research the characteristics of tourists and tourist attractions in the Busan area and participate in various government projects such as public data corporate matching support programs.

Shinhan Card plans to combine its payment big data with SK Telecom's mobile data to analyze and provide the Korea Culture and Tourism Institute with information on major tourist attractions visited by Busan tourists, the order of visits, preferred tourist spots by gender and age, and the relationship between key tourist sites and commercial districts. Through this, the Korea Culture and Tourism Institute is expected to promote differentiated strategies for revitalizing tourism in Busan, such as developing commercial districts near specific tourist sites and implementing customized promotions for young travelers.

Additionally, Shinhan Card signed a public-private business agreement with SK Telecom and the Korea Culture and Tourism Institute to promise "continuous mutual cooperation in the cultural tourism big data industry." Using the companies' big data expertise, they plan to establish differentiated strategies in the cultural tourism business sector starting with Busan City, contributing to the improvement of domestic leisure satisfaction for the public and the revitalization of the domestic economy.

A Shinhan Card official stated, "This public sector data support project is the first case of combining pseudonymized information between businesses in different industries and a differentiated outcome supporting government agency business policies."

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