Laneige Collaborates with Joseph and Stacey

[Asia Economy Reporter Yujin Cho] Premium moisturizing functional brand Laneige has released a limited edition Best Friends Forever (BFF) in collaboration with the fashion brand Joseph & Stacey.

In line with the edition name BFF, the product was composed by selecting two colors suitable for autumn and winter that can be used as friendship items with friends. It also carries the meaning that brands from different categories, beauty and fashion, harmonize "like friends" to plan and present the edition together.

The colors selected by the two brands are a calm earthy orange called ‘Burnt Coral’ and a highly saturated bright red called ‘Scarlet Red.’ The Burnt Coral color was named ‘Lumi,’ derived from Laneige’s pursuit of ‘luminous beauty,’ while the Scarlet Red color was named ‘Stacey,’ reflecting the Joseph & Stacey brand name, and these names were applied to each product name in the edition.

The edition products consist of the Laneige Neo Cushion, eye shadow palette, and Joseph & Stacey pleats knit bag, newly presented focusing on the two selected colors.

The Neo Cushion Matte applied the cushion container colors ‘Lumi’ and ‘Stacey’ only to the representative shade ‘21N’ to increase collectible value. The Neo Cushion Matte is an ultra-lightweight cover cushion that helps achieve perfect coverage without breaking down even in extreme conditions. Since its official launch in July, it has become a popular product that attracted great attention online for its function and design.

The eye shadow palette comes in two types: ‘No. 1 Lumi’ and ‘No. 2 Stacey,’ each consisting of six shadows with different colors and textures suitable for daily makeup in autumn and winter. It features high adhesion, long-lasting wear, no powder fallout, and vivid color payoff.

Joseph & Stacey’s signature product, the ‘Lucky Pleats Knit Bag,’ characterized by its knit material pleated design, is also available as a limited edition in Lumi and Stacey colors. The knit bag cannot be purchased separately but can be bought at a reasonable price when purchasing the cushion or eye shadow palette.

This content was produced with the assistance of AI translation services.