CJ Olive Young, Non-Face-to-Face Cosmetic Orders Surge Amid COVID-19
[Asia Economy Reporter Cha Min-young] Following the resurgence of the novel coronavirus infection (COVID-19), contactless orders for cosmetics have surged rapidly, following essential goods.
CJ Olive Young announced on the 2nd that, analyzing the order trends for the cosmetics instant delivery service 'Oneul Dream' from August 16 to September 1, when social distancing level 2 was implemented, the average daily number of ordered products increased by 101% compared to the period of strict social distancing from March 22 to April 19. The average daily order growth rate also reached 76%.
Looking at sales volume rankings, products frequently used in daily life such as mask packs, spot patches, and eyeliners occupied the top positions. Purchases of droplet-blocking masks to prevent COVID-19 infection also notably increased, ranking within the top 10 in sales volume.
A CJ Olive Young official stated, "Due to the resurgence of COVID-19 and social distancing measures, customers seeking instant delivery are rapidly increasing," adding, "We plan to enhance the Oneul Dream service and strengthen our omni-channel presence in line with the contactless consumption trend."
The Oneul Dream service is the industry's first cosmetics instant delivery service, allowing customers to receive products purchased through the Olive Young online mall and mobile app within up to 3 hours after ordering. Instead of a logistics center, products are packaged and delivered from stores near the delivery address. Since February, options such as 'Three Four (3!4!) Delivery' and 'Midnight Delivery,' which allow customers to specify delivery time slots, have also been introduced.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Don't Throw Away Coffee Grounds" Transformed into 'High-Grade Fuel' in Just 90 Seconds [Reading Science]
- Despite Warnings of "Do Not Enter, You May Not Make It Out Alive"... Foreign Tourist Stranded After Unauthorized Climb on Jeju Sanbangsan
- Signed Without Viewing for 1.6 Billion Won... Jamsil and Seongbuk Jeonse Prices Jump 200 Million Won in a Month [Real Estate AtoZ]
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
Meanwhile, CJ Olive Young has expanded the number of 'Oneul Dream' delivery stores by about 100 starting from the 24th of last month to respond to the continuously increasing demand for instant delivery ahead of the Chuseok holiday at the end of September. Delivery is now available from about 600 stores nationwide, more than 10 times the number at the service launch. Currently, the number of products available for 'Oneul Dream' orders reaches approximately 11,000.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
