bhc Chicken, Franchise Stores' Average Monthly Sales Increased by 30% Year-on-Year in the First Half of the Year

[Asia Economy Reporter Choi Saeng-hye] bhc Chicken announced on the 1st that the average monthly sales per franchise store in the first half of this year increased by 30% compared to the previous year, showing ultra-fast growth. In particular, last month, it recorded the highest average monthly sales per franchise store, continuously updating its sales performance.

bhc Chicken explained that the steady sales growth is not limited to a specific period this year, and with the highest sales achieved in August, the growth rate is gradually increasing. They emphasized that this result is even more meaningful as it surpasses the remarkable achievement of last year, when the average monthly sales per franchise store showed double-digit growth throughout the year, continuously breaking records.

bhc Chicken's continued success this year following last year appears to be due to the headquarters' operational policy of faithfully adhering to the fundamental roles and responsibilities (R&R) between the franchise headquarters and the franchise stores. The headquarters develops new menus and actively conducts advertising, promotion, and marketing, while the franchise stores must follow cooking manuals, hygiene, cleanliness, and business rules to provide clean and delicious chicken. Accordingly, bhc Chicken develops menus more than twice a year, continuously introducing mega hits such as ‘Ppurinkle’.

In fact, bhc Chicken has expanded its presence as a leader in the partial meat market by launching the ‘Wingstar Series’ last year, and the ‘Combo Series’ and ‘Ostick Series’ this year. Especially, the recently launched ‘Combo Series’ surpassed 1.9 million units in cumulative sales after its release, becoming the second best-selling menu following bhc Chicken’s signature menu, Ppurinkle, solidifying its position as the next-generation rising star. On the 6th, they also launched ‘Maepso King’ chicken, a new concept spicy chicken, offering various options such as whole chicken, wings, combo (wings + drumsticks), and sticks (drumsticks), expanding consumer choices.

bhc Chicken stated that the average monthly sales per franchise store in the first half of this year also increased significantly, and record-breaking performance is expected not only in the third quarter but also by the end of the year. Im Geum-ok, bhc Chicken CEO, said, “The growth this year as well as last year was the result of the franchise stores and headquarters faithfully fulfilling their respective roles,” adding, “If this upward trend continues, it seems that the leap to become the number one in the chicken industry is not far away.”

This content was produced with the assistance of AI translation services.