LF Atte Launches New Vegan Anti-Aging 'Ultimate' Line

[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik)’s premium vegan cosmetics brand Atte announced on the 1st that it is launching a new 'Ultimate' line that focuses on managing signs of aging and is holding a commemorative event.

The Ultimate line is a vegan anti-aging product range that delivers powerful anti-aging effects in just four weeks, based on Swiss pure ingredients and high-performance safe formulations. It consists of the ‘Ultimate Youth Programming Ampoule’ and the ‘Ultimate Swiss Youth Cream.’ Through the launch of the Ultimate line, Atte plans to establish a top-tier anti-aging product lineup while solidifying its position as a premium vegan beauty brand.

The key ingredients of the Ultimate line are patented components Alpinus and Yuthrix, secured through joint research and development with Mibel, a renowned Swiss cosmetic ingredient research institute. Alpinus is a highly concentrated nutrient extracted by secondary fermentation of antioxidant flower yeast that survives in the extreme conditions of the Alpine highlands. It is characterized by containing seven essential B vitamins necessary for skin aging care.

The 100% plant-based Ultimate Youth Programming Ampoule is a product that intensively improves nine representative signs of aging: eye wrinkles, moisture, elasticity, facial lifting, skin density, 2.5mm skin moisture, transparency, pore length, and keratin circulation. It has received vegan cosmetics certification from ‘EVE,’ a French verification organization. To ensure the ingredients perform optimally, the ampoule is divided into two types; users open the red core ampoule and mix it with the base ampoule before use. The 10g package contains four ampoules as a four-week program cosmetic, priced at 250,000 KRW.

The Ultimate Swiss Youth Cream is a total anti-aging product that enhances skin elasticity and imparts radiance. It features a deep and smooth application texture and is specialized in improving the four major aging concerns for many women: skin elasticity, density, eye wrinkles, and surface dullness. This highly concentrated cream was developed over more than two years based on pure Swiss local ingredients and freeze-drying technology and has received vegan cosmetics certification from Italy’s ‘Viralabel.’ It comes in a 50ml size and is priced at 350,000 KRW.

Meanwhile, LF’s official online shopping mall LF Mall is holding an event full of abundant benefits to celebrate the launch of the Atte Ultimate line until 10 a.m. on the 14th.

First, when purchasing the Ultimate Youth Programming Ampoule, customers will receive a mini kit worth 130,000 KRW, consisting of an ampoule (10ml), cream (5ml), and treatment applicator as a gift. When purchasing the Ultimate Swiss Youth Cream, a mini kit worth 200,000 KRW, consisting of two ampoules (10ml), cream (5ml), and treatment applicator, will be given as a gift. Additionally, all customers who purchase new products from the Ultimate Youth line will receive an Atte Vanessa Bruno collaboration bag worth 200,000 KRW as a gift.

During the same period, LF Mall will also provide a free one-week trial kit that can be used regardless of returns when purchasing Ultimate line products. This trial event reflects the recently expanding contactless consumption trend, allowing customers to try the products first and, if they decide not to purchase, return the main product and gifts excluding the one-week trial kit.

Also, for two weeks only, LF Mall will exclusively sell a starter set composed of Ultimate line mini kits along with double lift trial 4-piece kits and authentic pink vita cleansing 2-piece kits as gifts. In addition, a 10% discount coupon applicable immediately to all Atte products will be provided, and customers who write photo reviews after using the new Ultimate line products will receive 5,000 mileage points, offering substantial benefits.

This content was produced with the assistance of AI translation services.