Samsung Life Insurance Launches Badminton Specialty YouTube Channel 'Kokcheo'

Promoting Community Sports Activation Based on Samsung Life Badminton Team's Capabilities

[Asia Economy Reporter Ki Ha-young] Samsung Life Insurance announced on the 1st that it has launched a badminton-specialized YouTube channel called 'Kokcheo' to promote amateur sports and improve health.

Kokcheo is a channel created as part of social contribution activities through talent donation, aiming to approach badminton enthusiasts nationwide more closely by utilizing the Samsung Life Insurance badminton team, which was acquired from Samsung Electro-Mechanics this year.

The first episode of Kokcheo Season 1 content, "Smash Master Seoseungjae's Smash Lecture," was uploaded on the 28th of last month. The video features Samsung Life Insurance badminton team coach Jeong Hun-min, doubles national player Seoseungjae, and next-generation prospect Lee Yurim, introducing one-point lessons along with practical application methods. A total of 12 episodes of Kok Teacher will be uploaded weekly.

Previously, Samsung Life Insurance's ping pong-specialized YouTube channel 'Takcheo,' which has been operated since last year, has received great responses from enthusiasts. Since the upload of the video "Yongin's Top Instructor! Ping Pong Legend Yoo Nam-kyu Teaches You Personally?" featuring Samsung Life Insurance ping pong team coach Yoo Nam-kyu in March last year, it has accumulated over 6.5 million views and more than 30,000 subscribers over 1 year and 6 months, establishing itself as a representative ping pong channel.

A Samsung Life Insurance official said, "We plan to upload various helpful contents for amateur athletes on Kokcheo as well, growing it into a beloved badminton channel among enthusiasts," adding, "We will do our best to contribute to the improvement of national health through the activation of various amateur sports, including ping pong and badminton."

This content was produced with the assistance of AI translation services.