LG Electronics Opens 3D Virtual Exhibition Hall Ahead of IFA 2020 Opening

LG Electronics IFA 3D Virtual Exhibition Hall Image

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 1st that it has opened the IFA (International Consumer Electronics Fair) 3D virtual exhibition hall under the slogan "Experience LG Like Never Before" in a new space.

LG Electronics chose a virtual exhibition to participate in IFA 2020, Europe's largest electronics exhibition, in a new way in line with the New Normal era. IFA 2020 will be held in Germany on the 3rd. This year, the scale of the event has been reduced due to the impact of the novel coronavirus disease (COVID-19). Accordingly, LG Electronics prepared an online 3D exhibition hall instead of an offline exhibition hall.

The virtual exhibition hall can be easily viewed by anyone on PC or mobile. Customers can access the microsite (http://exhibition.lg.com) and download the PC or mobile app to enjoy the exhibition. The content supports multiple languages including Korean, English, and German. Even without downloading the app, visitors can access the web version on the microsite and view it immediately.

The virtual exhibition hall is an exact replica of Hall 18 at Messe Berlin, where LG Electronics has been setting up its exhibition every year since 2015. Including the entrance of the exhibition hall that expresses day and night in Berlin according to the visitor's access time, the entire exhibition space is decorated identically to the real one, allowing customers to feel a vivid sense of presence online as if they had entered the exhibition hall.

Visitors can tour the exhibition hall with audio guidance from a docent. By clicking on the exhibited products, they can check detailed images and specifications. LG Electronics also made it easy to understand the operating principles and components of the products, allowing customers to experience them realistically throughout the virtual exhibition hall.

Upon entering the virtual exhibition hall, visitors can encounter the large sculpture "New Wave," made by connecting OLED flexible signage panels. LG Electronics captured the image of self-emitting pixels forming a single OLED panel, with panels bending in various curvatures and connecting to create the sculpture.

LG Electronics IFA 3D Virtual Exhibition Hall Large Sculpture 'New Wave' Image

Since 2016, LG Electronics has showcased various forms of OLED sculptures at global exhibitions. OLED sculptures have solidified OLED's position as the next-generation display and have become a symbol of LG Electronics' exhibition halls.

Passing the OLED sculptures, visitors can see rollable TVs with 'Roll-up' and 'Roll-down' mechanisms, where the screen rolls up from the bottom and rolls down from the top, respectively. Ten units of these products, installed facing each other at the top and bottom, move in sync with music to create beautiful scenes.

LG Electronics introduces the '4S (Sharp, Speedy, Smooth, Slim)' of LG OLED TVs in various concept exhibition zones. Sharp refers to clear image quality created by precise blacks; Speedy means fast response time and gaming compatibility that maximizes immersion; Smooth represents vivid and smooth expression of dynamic motion; Slim signifies design leading customer lifestyles.

Visitors can easily experience the OLED 4S in various exhibition zones such as the 'Home Cinema' with overwhelming picture and sound quality, the 'Gaming Zone' offering optimal environments for gamers, the 'Sports Bar' suitable for watching sports games, and the 'OLED Gallery' showcasing OLED's form factor innovations like wallpaper, gallery, and rollable displays.

LG Electronics also set up a premium audio listening zone featuring LG sound bars, XBOOM Go portable speakers, and wireless earphones LG Tone Free. The LG premium audio lineup applies sound technology from the British luxury audio company Meridian Audio (hereafter Meridian). Meridian harmoniously combines analog and digital technologies to reproduce original sound without loss of the original audio.

Living room image inside LG Electronics IFA 3D virtual exhibition hall

◆ 'ThinQ @ Home' with Safety, Convenience, and Fun = LG Electronics set up LG ThinQ Home to convey the message that customers can live more safely and healthily in hygienic spaces. LG ThinQ Home introduces smart appliances and services matching the concepts of seven exhibition spaces including the entrance, living room, kitchen, and laundry room.

Also, through the InstaView ThinQ refrigerator, recipe recommendations are sent to various kitchen appliances, making meal preparation more convenient, which is showcased through the virtual exhibition experience. LG Electronics plans to demonstrate how AI-based connections between appliances and the LG ThinQ app anticipate customer needs and provide better solutions.

LG Electronics also presents the Proactive Customer Care Service that manages appliances in optimal condition through various products. This service uses AI technology based on big data to learn customers' usage patterns and informs them of the product status and maintenance methods via the ThinQ app, email, and more.

Meanwhile, this virtual exhibition hall was developed based on the Unity engine in collaboration with Unity Technologies Korea. Unity Technologies is the company that created Unity, a globally widely used real-time 3D development and operation platform. It provides tools to implement 2D, 3D, VR, and AR content used on various devices such as mobile, PC, AR, and VR. According to Unity, more than half of PC, console, and mobile games were developed using Unity as of last year.

This content was produced with the assistance of AI translation services.