GS Retail Expands UriDongNe Delivery Service Nationwide

Our Neighborhood Delivery courier is receiving a delivery order item from GS25. (Photo by GS Retail)

[Asia Economy Reporter Seungjin Lee] GS Retail's general public delivery service, Our Neighborhood Delivery (U-Dil), will expand nationwide on the 31st.

U-Dil is a delivery platform service by GS Retail that allows ordinary people who have downloaded the U-Dil mobile app to participate as Our Neighborhood Delivery Friends (U-Chin, delivery personnel) and deliver GS25 products ordered through Yogiyo to customers. Previously, the service was limited to GS25 store orders within the Seoul area, but the service scope will now be expanded to GS25 stores nationwide.

According to data analyzed by GS Retail from the launch of U-Dil on the 19th until the 30th, the number of recruited U-Chin exceeded 5,300 in the past 12 days. The gender composition of the recruited U-Chin was 72.0% male and 28.0% female, and the age group composition was 40.6% in their 30s, 27.7% in their 40s, and 20.9% in their 20s, in that order.

During the same period, the U-Chin who completed the most deliveries made 52 deliveries, and the areas with the highest number of deliveries within Seoul were Gwanak-gu, Gangnam-gu, and Dongjak-gu, respectively. Among all U-Dil orders, 23% were completed through U-Chin deliveries, while the remaining orders were delivered by professional riders. The average delivery time for deliveries made by U-Chin was 38 minutes.

GS Retail, seeing faster growth than expected, will promote further recruitment of U-Chin by offering a promotion throughout September, paying 3,800 to 4,200 won per delivery?1,000 won more than before. Additionally, since the launch of the U-Dil service, GS Retail has received partnership inquiries from numerous companies requiring delivery services, and is currently reviewing potential collaborations with external companies.

Jeon Jin-hyeok, head of the Our Neighborhood Delivery task force team, said, “Since the launch, we have achieved better-than-expected results in recruiting U-Chin in a short period, which has accelerated the nationwide expansion of the U-Dil service area. To strengthen U-Dil’s function as a true platform, we are considering expanding partnerships not only with GS25 but also with many external companies wishing to collaborate with us.”

This content was produced with the assistance of AI translation services.