Korean Air Wins Global Customer Satisfaction Award for 16 Consecutive Years

Global Management Association Hosts '2020 Global Customer Satisfaction Index (GCSI)' Evaluation
16 Consecutive Years of 1st Place in Air Passenger Transport Service Sector

[Asia Economy Reporter Kim Hyewon] Korean Air has ranked first in global customer satisfaction for 16 consecutive years.

Korean Air announced on the 31st that it took first place in the air passenger transportation service category in the '2020 Global Customer Satisfaction Index (GCSI)' evaluation conducted by the Korea Global Management Association (GMA).

GCSI evaluates customer quality satisfaction, global capabilities, and customer loyalty to select the best companies in each category annually.

Korean Air explained, "We have been recognized for various efforts to enhance customer service, such as differentiated services and the introduction of next-generation aircraft, maintaining the top position in the air passenger transportation service category for 16 consecutive years since 2005."

Recently, Korean Air has been making efforts to improve customer service quality and safe operation by developing baggage loading guidance services, expanding self-services, and strengthening in-flight disinfection. In particular, to alleviate customers' vague anxiety about air travel caused by the novel coronavirus disease (COVID-19), thorough disinfection is conducted inside all aircraft. Applying standards stricter than the legal requirement of once or twice a month, domestic flights are disinfected at least once a week, and all international flights arriving at Incheon International Airport and flights departing from Incheon to the Americas undergo additional disinfection procedures.

During flight operations, all aircraft are equipped with HEPA filters (High Efficiency Particulate Air) that filter droplets, aerosols, and viruses, supplying clean air that is heated and sterilized to the cabin. The cabin air circulation system uses a 'air curtain' method that flows air from top to bottom inside the cabin to minimize the spread of viruses. At the end of July, a special inspection was conducted on the contamination status of HEPA filters and the performance of the cabin air circulation system.

Additionally, Korean Air implements 'zone boarding,' where passengers board in order starting from the rear seats of the economy class to minimize contact between passengers. Wearing masks is mandatory for both passengers and staff, and temperature checks are conducted for all passengers before boarding on all routes. The 'CARE FIRST program' video, which introduces overall activities for COVID-19 prevention, is shown through in-flight AVOD, the official website, and SNS channels.

This content was produced with the assistance of AI translation services.