Samsung Electronics Expands Door Panel Lineup to 19 Types... Launches New 'Bespoke Kimchi Plus' Products

17 Customized Storage Modes

A Samsung Electronics model is introducing the premium kimchi refrigerator new product 'Bespoke Kimchi Plus' at the Suwon Samsung Digital City Premium House.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 31st that it has launched a new premium kimchi refrigerator, the ‘Bespoke Kimchi Plus’.

‘Kimchi Plus’ is a kimchi refrigerator first introduced by Samsung Electronics in 2017. It has been consistently loved by consumers as it can professionally store not only kimchi but also various ingredients throughout the four seasons. In 2019, the Bespoke design was applied, gaining even greater popularity.

The new Bespoke Kimchi Plus offers 19 types of door panels to choose from. It is available in three types: a freestanding 4-door model with ample storage space, a 3-door model with Kitchen Fit for a built-in effect, and a 1-door model.

In particular, this new product includes not only the colors applied to the existing Bespoke refrigerators but also four colors in the Hond Metal series that match the recently released Chef Collection refrigerators, allowing harmony with Samsung’s refrigerators.

The Bespoke Kimchi Plus supports features such as ‘Ultra-Precise Metal Cooling Technology,’ which maintains temperature variation within ±0.3 degrees to produce crisp kimchi taste as if stored underground in midwinter; a ‘Custom Storage’ mode that allows temperature adjustment according to the type of kimchi; and a ‘Custom Fermentation’ mode that lets users adjust the fermentation level to their taste.

Reflecting the trend of using it as a multi-purpose refrigerator, it is equipped with 17 customized storage functions, including Potato and Banana modes for root vegetables and tropical fruits that are prone to softening or spoilage; modes optimized for storing grains or wine, which are difficult to store; Meat and Fish mode for keeping meat or fish fresh in a semi-frozen state; and the ‘Cham Mat Meat’ mode, which applies a meat aging algorithm to enhance flavor.

Samsung Electronics applied the ‘Safe Handle,’ an antibacterial solution on the door handle that removes 99.99% of harmful bacteria such as Staphylococcus aureus and Escherichia coli, so consumers can use the product hygienically.

Additionally, it features differentiated storage solutions such as the ‘Wide Upper Compartment,’ which removes the middle wall to store ingredients in boxes; the ‘Big Door Guard,’ which can easily store a 2-liter water bottle inside the door; and the ‘Metal Cooling Sealed Zone,’ which stores food without mixing odors.

The Bespoke Kimchi Plus new product is priced between 1.4 million and 5.99 million KRW depending on the product type and capacity. Samsung Electronics offers benefits worth up to 600,000 KRW to customers who purchase both the Bespoke refrigerator and the new Bespoke Kimchi Plus simultaneously. Customers who purchase the top-tier 584-liter 4-door Bespoke Kimchi Plus model will receive a metal kimchi container with Bespoke colors, limited to the first 1,200 customers.

Yang Hyesoon, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “This product combines professional customized storage functions with Bespoke design that can provide an interior effect, based on about 40 years of research and development experience in kimchi refrigerators.”

This content was produced with the assistance of AI translation services.