LG Electronics Targets Home Cinema Market... Launches New Home Projector Model

LG CineBeam Laser 4K Unveiled
Clear Picture in Bright Spaces

Demonstration scene of the new home projector 'LG CineBeam Laser 4K' (model: HU810P).

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 31st that it has launched a new home projector product, the 'LG CineBeam Laser 4K.'

The new product features a combination of high resolution, large screen size, and convenience, supporting a resolution of 3840x2160 and a contrast ratio of 1,000,000:1, enabling vivid and immersive video expression. The product incorporates LG Electronics' proprietary technology that adjusts the amount of light projected onto the lens. It delivers clearer and more vivid images compared to previous models, even in bright environments.

By utilizing a 'dual laser light source' that simultaneously uses blue and red laser light sources, it can express richer and more delicate colors than a single light source. It meets 97% of the Digital Cinema color standard. Generally, the industry considers meeting over 90% of this standard as achieving UHD premium quality. The screen can be enlarged up to 1.6 times, and the lens direction can be adjusted in all directions?up, down, left, and right?allowing users to freely choose the placement of the product, which is another advantage.

The lifespan of the dual laser light source reaches up to 20,000 hours. This means that if a customer uses it for 4 hours a day, it can be used for about 14 years without replacing the light source. Users can freely adjust the screen size from 40 inches up to a maximum of 300 inches. The maximum screen brightness is 2700 ANSI lumens, equivalent to lighting 2,700 candles simultaneously.

Additionally, various content support features such as 'Real Cinema,' which synchronizes the video and screen refresh rates, and 'TrueMotion,' which displays fast-moving images more clearly and naturally, support an optimal home cinema environment. It is equipped with an HDMI 2.1 port and supports various wireless connection functions such as WiSA and Bluetooth. It also features LG Electronics' proprietary software platform 'webOS,' allowing users to easily enjoy various content by accessing the internet without connecting peripheral devices.

LG Electronics plans to sequentially launch the new product in major markets such as Korea, North America, and Europe within the year. The product will be first unveiled at a 3D virtual exhibition prepared for the International Consumer Electronics Show (IFA) 2020, held next month in Berlin, Germany. Anyone can experience the new product in advance by accessing the virtual exhibition hall set up on LG Electronics' global website.

Jang Ik-hwan, Executive Vice President of LG Electronics' IT Business Division, said, "We will actively target the home cinema projector market with the LG CineBeam, which combines differentiated technology and convenience."

This content was produced with the assistance of AI translation services.