Naver Receipt Reviews Surpass 100 Million... Supporting Small Business Growth

[Asia Economy Reporter Bu Aeri] Naver announced on the 28th that the number of receipt reviews on MyPlace has surpassed 100 million. Receipt reviews are a service where users verify their visit to a business by submitting a receipt and then write a review.

Since its official launch in November last year, the 'Receipt Review' service has seen an average daily submission of 650,000 receipts and an average of 400,000 reviews written per day.

Naver's receipt reviews are also helping the growth of small and medium-sized enterprises (SMEs).

SMEs can gain free marketing exposure by having their businesses featured across Naver's various channels. Even if they have low brand awareness or are not located in densely populated commercial areas, they can increase the number of customers visiting their stores after reading reviews.

Naver also provides a 'Review Reply Function' to enable direct communication with customers.

Naver plans to offer various technologies and tools so that receipt reviews can be effectively utilized as big data supporting SME growth and directly aid their business operations.

For example, SMEs can use 'AI analysis tools' and 'Review Statistics Reports' to categorize reviews by gender, age, theme, and more. This helps them clearly identify the strengths and weaknesses of their business and derive improvements for business management.

Lee Yungseong, the Naver leader in charge of receipt reviews, stated, "Receipt reviews, which users write after paying with their own money, are highly trusted and satisfactory information not only for users but also for SMEs." He added, "Going forward, receipt review users will be able to write reviews more easily, and local SMEs will be able to connect more closely with potential customers through genuine reviews, as we make various efforts to support this."

This content was produced with the assistance of AI translation services.