Lob's Hwajeong Branch Renovated as a 'Health Functional Food Specialty Store'

On the 28th, LOB's announced that Hwajeong Branch has been renovated into a 'Health Functional Food Specialized Store' with a significantly expanded health functional food section.

[Asia Economy Reporter Seungjin Lee] LOHB's announced on the 28th that it will renovate Hwajeong Branch into a "Neighborhood Health Guardian" concept store by significantly expanding the health functional food section, transforming it into a "Health Functional Food Specialized Store."

The newly opened "Neighborhood Health Guardian" Hwajeong Branch is located in a densely populated residential area. Over the past six months, sales of health functional foods at 24 LOHB's stores located in residential commercial districts have nearly doubled among customers in their 50s and 60s. Among them, Hwajeong Branch, which has a proportion of customers in their 50s and 60s more than 5 percentage points higher than other stores, was selected as the health functional food specialized store.

The health functional food display corner, which is six times larger than the previous store, features popular health food brands such as "Chong Kun Dang Health" and "Korea Yakult," as well as new brand products like "GC Green Cross" and "Vital Beauty." Additionally, staff members who have completed training related to health functional foods are assigned to the store to provide one-on-one consultations and recommend health functional foods to customers. Promotional materials detailing product forms, daily recommended intake, and other information are also provided for each product to enhance customer convenience.

To celebrate the reopening, customers who purchase more than 20,000 KRW until September 7 will receive cotton pads and two mask packs as gifts, and customers who purchase health functional foods worth more than 50,000 KRW will receive an additional 10% discount.

Yoon Hoejin, Head of LOHB's Product Division, stated, "Through LOHB Hwajeong Branch, we plan to further strengthen our position as a health and beauty specialty store providing customized solutions to customers," adding, "We will continue to strive to showcase differentiated stores unique to LOHB."

This content was produced with the assistance of AI translation services.