'SUV 3 Models Launch' Mercedes-Benz Solidifies No.1 Position in Imported Cars

Mercedes-Benz Korea Launches 3 Popular SUVs in Second Half
GLB, GLA, GLE Unveiled Online in Korea on 27th
Sequential Release Starting September... Strengthening SUV Lineup
Industry No.1 Defense Strategy with Mid-Cycle Refresh of E-Class in Second Half

[Asia Economy Reporter Suyeon Woo] Mercedes-Benz is solidifying its position as the number one imported car brand in the domestic market by introducing three new sports utility vehicle (SUV) models. Having launched five new cars (including facelifts) in the first half of this year and recording 40,000 units sold so far, Mercedes-Benz Korea plans to accelerate sales in the second half of the year by adding three SUVs as well as the facelifted best-selling E-Class model.

On the 27th, Mercedes-Benz unveiled three new SUV models?GLB, GLA, and GLE Coupe?on the official Mercedes-Benz Korea YouTube channel. The original plan was to hold an offline launch event, but due to the resurgence of COVID-19, the event was changed to an online format.

Mercedes-Benz Korea unveiled three new SUV models online on the 27th. Johannes Schoen, Executive Director of Product Strategy Planning (left in the photo), and Mark Lane, Vice President of Product and Marketing, are posing for a commemorative photo at the new car launch event. Photo by Mercedes-Benz Korea

First, the GLB is a newly added compact SUV in the Mercedes-Benz SUV lineup, launched as a family SUV that combines spacious utility, the latest driving assistance systems, and excellent driving performance. The GLB has a wheelbase of 2,830 mm and offers generous legroom (967 mm) in the second row, providing a comfortable riding environment. The GLB will be available in two models: the GLB 220 and GLB 250 4MATIC, both equipped with Mercedes-Benz’s new M260 engine.

The completely redesigned second-generation compact SUV GLA returns with a more spacious interior compared to the previous model, sporty design, and the latest safety and convenience features. The GLA’s wheelbase has been extended by 30 mm in the second generation to enhance space utilization, and the interior has been upgraded with the MBUX infotainment system and a 10.25-inch digital instrument cluster. Mercedes-Benz Korea plans to expand the lineup by launching the GLA 220 and high-performance AMG models in the future.

Alongside these, the coupe-style SUV GLE Coupe also debuted as a fully redesigned second-generation model. The GLE Coupe’s greatest strength lies in its design, which harmonizes the dynamic nature of an off-road vehicle with the elegant silhouette of a coupe. Mercedes-Benz Korea will first introduce the 'GLE 400 d 4MATIC Coupe,' which combines a six-cylinder turbo diesel engine with a 9-speed automatic transmission, in October, and plans to add high-performance and plug-in hybrid models to the lineup.

The GLB and GLA unveiled on this day will be launched in September, priced at 61.1 million KRW and 59.1 million KRW, respectively. The diesel GLE Coupe is scheduled for release in October, with a price set at 119.3 million KRW.

This content was produced with the assistance of AI translation services.