Orion's 'My Gummy' Jelly Surpasses 50 Million Units Sold in China and Vietnam

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 27th that its jelly products ‘My Gummy’, ‘Wang Kkumtul-i’, and ‘Jelly Bap’ have gained high popularity overseas, surpassing a cumulative sales volume of 50 million units in China and Vietnam by July this year. This marks an increase of over 30% compared to the same period last year, demonstrating that Orion’s jelly products are steadily enhancing their brand status in the global market.

Orion began entering overseas markets in 2016. After launching Wang Kkumtul-i (local name, Niu Niu Da Wang) in the Chinese market in 2016, it has continuously introduced Jelly Bap (local name, Yoyo Da Wang) and My Gummy (local name, Guo Zi Guo Zi). Since last year, Orion has also launched My Gummy in Vietnam, actively working to secure an early foothold in the rapidly growing local jelly market.

In China, My Gummy has shown remarkable growth of over 60% annually since its release in 2018, achieving results beyond expectations despite being in the early stages of market entry. Thanks to its rich fruit juice content, a texture that feels like chewing real fruit, and sophisticated package design, it has received strong responses from consumers in their 20s and 30s.

Wang Kkumtul-i and Jelly Bap have also gained high popularity among children with their sweet and sour flavors and cute characters. Riding this momentum, Orion is expanding tasting events based on excellent taste and quality to build brand fandom. In Vietnam, My Gummy and Wang Kkumtul-i are well regarded as children’s snacks among mothers who are sensitive to food safety. Given the high trust in the products in the local market, Orion plans to accelerate market share expansion by introducing a diverse brand lineup.

Orion has been leading the domestic jelly market since the early 1990s, when interest in jelly was low, by consecutively launching hit products such as My Gummy and Wang Kkumtul-i. Recently, it has broadened consumer choices by introducing differentiated products like ‘Sour Kkumtul-i’, which adds a tangy sour taste to the existing Wang Kkumtul-i, Jelly Bap featuring marine animal characters from Whale Bap, and ‘Jelly Day’, characterized by refreshing vitamin C powder.

An Orion official said, “Orion jelly is competing with global products overseas and capturing the tastes of local consumers,” adding, “We plan to continuously expand the overseas jelly market while trying various new jelly products domestically.”

This content was produced with the assistance of AI translation services.