Yuhan-Kimberly, Good Feelings First Menstrual Panties Campaign "Supporting Equal Menstruation"
Collaboration with the Health Teachers Association, Development of Sanitary Pads for Adolescent Girls with Developmental Disabilities
Yuhan-Kimberly announced on the 26th that it will launch the "Good Feel First Menstrual Panties Campaign" for menstrual equity. Photo by Yuhan-Kimberly
View original image[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 26th that it will launch the "Good Feel First Menstrual Panties Campaign" to help those who find it difficult to change sanitary pads and to expand social interest in equal and universal menstrual rights.
This campaign is based on video educational content that helps girls who have just started menstruating and women who need repetitive practice learn more hygienic and easier methods of changing sanitary pads using the First Menstrual Panties independently developed by Yuhan-Kimberly. The campaign also includes recruiting experience groups and a support campaign for menstruation of adolescent girls with developmental disabilities through Naver Happy Bean.
The Good Feel First Menstrual Panties feature an intuitive pad-shaped design inside waterproof menstrual hygiene panties to help girls who do not know how to use sanitary pads easily understand how to attach them. The company explained that it was designed to help users become familiar with attaching and changing sanitary pads through repetitive practice.
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The educational videos for the First Menstrual Panties Campaign, reviewed and supervised by the Health Teachers Association, will be released on Yuhan-Kimberly's YouTube site. Additionally, the distribution project for First Menstrual Panties and sanitary pads for 1,000 children with developmental disabilities will run until September 22.
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