Brand Journey Toward 'Healthy Beauty' [Hot Beauty]

Too Cool For School, Juice To Cleanse, Real Techniques, Easy Ham Cosmetics

Photo by Too Cool For School, Juice To Cleanse, Real Techniques, Easy Ham Cosmetics

[Culture & Life Section Reporter Kim Heeyoung] The pursuit of beauty extends in various directions.

Due to COVID-19, along with the economic downturn, brands' movements have also slowed. However, even when everyone hesitates, there are places striving to move forward. We have gathered news from the beauty industry, where brands are pioneering their own paths through continuous challenges without stopping.

Too Cool For School Launches New Color of ‘By Rodin Shading’ Exclusively on Olive Young

Photo by Too Cool For School

Too Cool For School announced on the 25th that it will exclusively pre-launch the new color ‘Modern’ of its signature product ‘Artclass By Rodin Shading’ on Olive Young’s online mall.

Too Cool For School will exclusively pre-launch a limited quantity of 1,000 units on Olive Young’s online mall ahead of the official release. The newly released new color No. 2 ‘Modern’ features a neutral gray three-shade palette that creates a sharp shadow shading effect. It is a multi-shading product tailored to personal colors, allowing for more defined face contouring as well as eye, brow, hairline, and nose line definition.

‘Artclass By Rodin Shading’ has been a representative bestseller of Too Cool For School, loved by domestic and international consumers since its launch in June 2014, with cumulative sales surpassing 10 million units.

Juice To Cleanse Launches ‘Grain Su Cleansing Oil’

Photo by Juice to Cleanse

Juice To Cleanse announced the launch of ‘Grain Su Cleansing Oil,’ a one-step moisturizing oil cleanser.

Juice To Cleanse’s ‘Grain Su Cleansing Oil’ is a cleansing oil product with a complex composition of moisture and oil that effectively removes waterproof makeup such as eyeliner and mascara. It offers a refreshing and light feel without the typical oily residue, making a second cleansing unnecessary.

Real Techniques Launches ‘Cashmere Dreams’ Limited Collection

Photo by Real Techniques

Global makeup tool specialist brand Real Techniques is launching the ‘Cashmere Dreams Limited Collection.’

Real Techniques’ fourth limited collection, ‘Cashmere Dreams,’ combines high-end quality brush hair, luxurious and precise handles, and stylish package design, adding collectible value as a next-level makeup tool.

This collection will be introduced with a total of eight lineups: complexion brush, powder brush, highlighter brush, blush brush, complexion sponge duo, eye fantasy kit, concealer brush, and contour fan brush.

Easyham Cosmetics Sponsors Products for ‘2020 Beauty Contest’

Photo by Lee Ji-ham Cosmetics

Easyham has stepped up to support future beauty talents in South Korea. Easyham Cosmetics announced that it sponsored products at the ‘2020 Infinite Challenge Beauty Contest’ held on August 15.

The contest was safely conducted based on strict quarantine rules to prevent the spread of COVID-19. At the online awards ceremony, Easyham presented the ‘Easyham Special Award’ along with certificates and Red Propolis Ampoules as prizes to a total of five recipients.

An Easyham & Co. representative said, “We are pleased that despite these difficult times, a place was provided for beauty talents to showcase their skills and that the event concluded safely.”

This content was produced with the assistance of AI translation services.