CJ Olive Young Selected as UN Global Sustainable Brand

[Asia Economy Reporter Seungjin Lee] CJ Olive Young announced on the 26th that it was selected in the ‘Global Sustainable Companies and Brands 100 in 2020’ by the UN Sustainable Development Goals (SDGs) Association, an international non-governmental organization under the United Nations (UN) Economic and Social Council, in the category of ‘Global Sustainable Brands Recommended by Consumers.’

The ‘Global Sustainable Companies and Brands 100 in 2020’ was selected by analyzing sustainability based on 10 criteria and 43 indicators targeting 2,000 major global leaders and 3,000 global companies since September last year. This year, as COVID-19 spread worldwide, sustainable management and 필(必)environment became major social issues, drawing attention to companies and brands pursuing sustainability.

CJ Olive Young was the only health and beauty (H&B) company among the 30 companies selected as consumer-recommended global sustainable brands. It received high evaluations for various eco-friendly activities, including the ‘Olive Young Clean Beauty’ campaign, which considers cosmetic ingredients, environment, and ethical consumption, and for obtaining the excellent grade certification of ‘GRP,’ an environmental standard selected by the UN. GRP consists of 30 major backgrounds and 30 global guidelines covering comprehensive issues related to the global environment, such as plastic reduction, marine ecosystem protection, and climate change response.

Since June, CJ Olive Young has been introducing cosmetic brands and products that make efforts to coexist with the earth along with healthy ingredients through its own standard called ‘Olive Young Clean Beauty.’ It excludes suspected harmful ingredients and awards a selection mark (emblem) to brands practicing eco-friendliness or animal protection.

A CJ Olive Young official said, “The ‘Olive Young Clean Beauty’ campaign, which keeps pace with the sustainability trend for the future as well as leading eco-friendly activities in the industry, has achieved meaningful results. We will take the lead in spreading a sustainable consumption culture as a representative channel where healthy beauty can be experienced.”

Meanwhile, CJ Olive Young was recognized for contributing to environmental protection by introducing ‘Smart Receipts’ instead of paper receipts since 2015 and obtained the excellent grade certification of ‘GRP,’ an environmental standard selected by the UN, in May.

This content was produced with the assistance of AI translation services.