Toyota and Lexus Participate in 'Naver Auto Brand Week'

Providing Diverse Content on the Theme of 'Jeondonghwa'

Korea Toyota Motor Participates in 2020 Naver Auto Brand Week (Photo by Korea Toyota Motor)

[Asia Economy Reporter Kim Ji-hee] Toyota Motor Korea announced on the 25th that it will participate in the 'Naver Auto Brand Week,' which started on the 24th.

This year's Naver Auto Brand Week, held for the first time on Naver, is a platform where users can explore stories and new car information from various domestic automobile brands. Both Toyota and Lexus brands are participating.

At this Auto Brand Week, Toyota will provide diverse information through 11 videos under the theme of 'Electrification,' including ▲Toyota's challenge toward the 24 Hours of Le Mans ▲Toyota's electrification research and development story ▲Toyota electrification core technology ▲Toyota Next City, among others. Lexus has prepared 7 pieces of content, including ▲The future and vision of electrification dreamed by Lexus ▲Lexus's technological capabilities in the electrification era ▲Self-charging hybrid, and more.

Takemura Nobuyuki, President of Toyota Motor Korea, said, "Toyota and Lexus hybrids (HEV) incorporate pure electric vehicle technology into hybrid technology," adding, "Through this Auto Brand Week, we hope people will easily and enjoyably learn about the history and future of Toyota and Lexus electrification technology."

This content was produced with the assistance of AI translation services.