Hyundai Motor Ranks 1st in US JD Power 'Advanced Technology Satisfaction Survey'

Highest Score Among General Brands in the '2020 Customer Technology Experience Index'
Hyundai Motor and Genesis Rank 5th and 6th in Premium Brand Overall Rankings

Genesis 2020 G70 (Photo by Genesis)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company and Genesis received high scores in the U.S. automotive advanced technology satisfaction survey, gaining recognition for their technological capabilities.

According to U.S. market research firm JD Power on the 25th, Hyundai Motor achieved the highest score among general brands in the '2020 Customer Tech Experience Index.' Out of a perfect score of 1000, Hyundai scored 556 points, followed by Subaru with 541 points and Kia with 538 points.

In the combined ranking including premium brands, Hyundai's premium brand Genesis ranked 5th with 559 points, and Hyundai Motor ranked 6th. Volvo took 1st place with 617 points, followed by BMW (583 points), Cadillac (577 points), and Mercedes-Benz (567 points). Tesla was not officially evaluated but scored 593 points in a sample survey.

This survey was conducted with 82,527 customers in the U.S. who purchased 2020 model year vehicles and experienced them for 90 days. Scores were given based on how much customers liked new technologies and how many problems they experienced.

By vehicle, the Genesis G70 was selected as the best in the latest automation technology field among premium brands, along with the Cadillac Escalade, for its rear cross-traffic alert technology. The Kia Sportage was chosen as the best model among general brands in the infotainment and connectivity category.

Meanwhile, JD Power confirmed in this survey that drivers value technologies that act as 'eyes' to assist driving, such as functions that display images on the rearview mirror or cameras that allow viewing the ground. On the other hand, gesture control functions that operate vehicle interior devices, available only in premium brands, received low evaluations. Advanced driver assistance systems, also known as autonomous driving features, received both positive feedback for convenience and negative feedback describing them as 'overwhelming.'

This content was produced with the assistance of AI translation services.