Crown Confectionery Launches 'Kicker K-League Edition'

[Asia Economy Reporter Choi Saeng-hye] Crown Confectionery announced on the 25th that it has launched the wafer choco bar product ‘Kicker K League Edition.’

This product is a limited edition featuring the faces of 12 representative K League players, including Lee Dong-gook, printed on the packaging of four types of ‘Kicker’ products: Original, Mini, Cereal Bar Brown Rice, and Mini.

Prior to this, the Korea Professional Football League signed an official sponsorship contract with Crown Confectionery in 2020 and selected Kicker as the official choco bar of the K League.

Compared to the active participation of beverage and sports equipment companies, Crown Confectionery is the first in the snack industry to sponsor the K League. This is because it uniquely owns a brand associated with soccer and also considering the reduction in corporate sponsorship for professional soccer due to COVID-19.

Kicker was launched in 1979, four years before the domestic K League was established. It sells over 10 million units annually as a nutritional snack for middle and high school students who enjoy energy-intensive sports like soccer, sharing the domestic wafer bar market with the foreign brand KitKat.

In addition to this official sponsorship, Crown Confectionery plans to expand support to the K League Dream Assist and youth soccer teams to develop Kicker as the representative confectionery brand of soccer.

This content was produced with the assistance of AI translation services.