LGU+ Non-Face-to-Face Strategy Works...Online Sales Double

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 25th that the number of non-face-to-face users has surged due to 'untact channel innovation.' Online reservation sales performance for new devices more than doubled, and the cumulative number of viewers for commerce broadcasts exceeded 150,000.

LG Uplus explained that the 'U+ Shop Exclusive Partnership Pack,' launched earlier this month, received positive responses from customers and drove the increase in online sales performance. The 'U+ Shop Exclusive Partnership Pack' is a product containing special benefits exclusively for customers who subscribe online until the end of October. Customers can choose one from various partner companies such as Gmarket, Market Kurly, Auction, KakaoT, GS25, and GS Fresh, and receive discount coupons usable at the selected partner, ranging from 6,000 KRW to 15,000 KRW per month for one year according to the plan. An LG Uplus official stated, "In the case of the Samsung Electronics Galaxy Note20, which was the first to apply the U+ Shop Exclusive Partnership Pack, reservation sales performance online more than doubled compared to the previous model."

The 'live shopping,' introduced for the first time in the telecommunications industry, is also progressing smoothly, with the number of unique visitors exceeding 150,000. Kim Nam-su, LG Uplus Digital Business Director (Senior Executive Vice President), said, "U+ Shop carries the banner of being a 'trusted official direct mall' in the online telecommunications channel and strives to always provide customers with a convenient and enjoyable online shopping experience," adding, "We plan to continue discovering and offering differentiated customer benefits."

This content was produced with the assistance of AI translation services.