Enjoy Store Benefits at Home... Lotte Department Store Hosts 'Lotte Ontact Fashion Week'

Customers are browsing new fall season products at the Seoul Lotte Department Store Main Branch. (Photo by Lotte Department Store)

[Asia Economy Reporter Seungjin Lee] Lotte Department Store has taken the lead to support small and medium-sized fashion businesses struggling with the sale of new products for this year's fall/winter (F/W) season due to the prolonged COVID-19 pandemic.

Lotte Department Store will hold the 'Lotte Ontact Fashion Week' from the 28th to the 1st of next month to help the fashion industry, which has faced difficulties in introducing new F/W season products and sales due to the cancellation or postponement of most offline fashion shows.

First, Lotte Department Store will conduct an 'Untact Invitation Event' to revitalize offline stores. By operating a non-face-to-face payment service using an electronic payment application, customers can purchase desired products without visiting the store. When customers inquire about products at the store, a separate purchase link is sent, allowing them to buy store products from home, with the advantage of receiving brand discounts and event benefits that are only available offline.

More than 50 fashion brands, including Objet, The Izzat Collection, On&On, Bobe, and Tomboy, will participate in the event, offering special day discounts of 10-20% and amount-based promotions. Special price products up to 50% off are also planned, allowing customers to purchase F/W season new products such as JJ Jigotte blouses and List skirts at reasonable prices.

Additionally, a 'Relay 100 Live' invitation event will be held through Lotte On and Naver live broadcasts to introduce and sell new products from popular brands. Lotte On will host various planned events such as K-fashion designer brand invitation events, with participation from Daehyun, Lin Company, Dongkwang, and others, offering discounts up to 60% exclusively on Lotte On.

Moreover, as seasonal pop-ups, the main store Cosmonogy will host the 'Daehyun' capsule collection, and the main store Ami Market will hold an event for 'Abamoli,' a brand famous for Han Sohee dresses. Offline events for popular brands from online select shops such as 'W Concept' will also be held.

Various promotions under the theme 'Makeover in Autumn' will continue until September 6. First, a '20,000 KRW instant discount coupon' will be given when purchasing over 200,000 KRW of women's or men's fall fashion new products from a single brand via the Lotte Department Store app. Until September 1, when purchasing over 300,000/600,000/1,000,000/2,000,000 KRW from a single brand in six major women's fashion categories (character, contemporary, young casual, etc.), customers will earn L.POINT equivalent to 5%, and additional points will be earned when paying with the L.PAY app.

During Fashion Week, Lotte Department Store will run the fashion makeover campaign 'The New Gray' along with the makeover event 'Our Dad Transformation Challenge,' gifting fathers a precious day. Applications can be submitted via the Lotte Department Store app or the official Instagram account profile link.

Lee Jae-ok, Head of Merchandise at Lotte Department Store, said, “We will do our best to ensure this event helps the fashion industry sell new products and provides customers with a safe shopping environment as well as memorable experiences.”

This content was produced with the assistance of AI translation services.