Pulmuone's Yalpi Mandu and Yalpi Gyoza Achieve Joint Success... 2.8 Million Packs Sold in One Month

[Asia Economy Reporter Lee Seon-ae] Pulmuone Foods announced on the 24th that its ‘Thin Skin Fully Stuffed Dumplings’ and ‘Thin Skin Fully Stuffed Gyoza’ have both been hits, selling a total of 2.82 million packs in one month.

In early July, within one month of launching the ‘Thin Skin Fully Stuffed Gyoza,’ 1.07 million packs were sold, and during the same period, 1.75 million packs of ‘Thin Skin Fully Stuffed Dumplings’ were sold. When the thin skin dumplings were first launched in April last year, the monthly sales volume was 1.2 million packs, so this year’s score far exceeds last year’s by more than double. Even in the summer, which is the off-season for dumplings, the high sales volume once again demonstrated the dominant trend of ‘thin skin’ dumplings.

Pulmuone’s thin skin dumplings are building a steady seller brand called ‘Thin Skin Dumplings’ through the synergy effect between the first-generation thin skin dumplings launched last year and the second-generation thin skin dumplings ‘Thin Skin Gyoza’ launched this year.

Although the thin skin dumplings and thin skin gyoza share the same concept of thin skin, the secret to their simultaneous success lies in clear ‘differentiation.’ The first-generation thin skin dumplings are versatile, suitable for all cooking methods such as boiled dumplings, steamed dumplings, pan-fried dumplings, and dumpling soup, while the second-generation thin skin dumplings, ‘Thin Skin Gyoza,’ focus specifically on pan-fried dumplings. Of course, other cooking methods are also possible.

The Thin Skin Gyoza eliminates the ‘dumpling wing,’ which is the folded seam where the skin clumps, by slightly pushing it to the bottom of the dumpling. This allows you to easily make pan-fried dumplings by flipping only the front and back sides. It is more convenient to cook pan-fried dumplings than the existing droplet-shaped thin skin dumplings.

Also, the dumpling skin of Thin Skin Gyoza is 0.7mm thick, the same as the first generation, but the skin mixture is optimized for pan-fried dumpling cooking, providing a crispier texture. It becomes crispy when pan-fried with oil, but even simply air-frying at 180℃ for 10 minutes produces crispy pan-fried dumplings.

Thin Skin Gyoza is available in two flavors: meat and spicy seafood, both of which are popular. ‘Thin Skin Gyoza Meat’ features a sophisticated umami flavor by dicing pork into 1cm squares and harmoniously mixing basic meat dumpling ingredients such as onions, chives, cabbage, and tofu. ‘Thin Skin Gyoza Spicy Seafood’ combines squid, shrimp, and pork with a spicy fire-flavored sauce for a striking taste.

Last year, Pulmuone succeeded in reshaping the frozen dumpling market by creating a new category of thin skin dumplings with the launch of 0.7mm thin skin dumplings. They created a new trend through the harmony of thin dumpling skin and well-matched filling. As a result, within seven months of launch, cumulative sales exceeded 10 million packs, and within one year, cumulative sales surpassed 20 million packs, marking a successful run.

In early July this year, Pulmuone introduced Thin Skin Gyoza as a new product to officially enter the gyoza category. Just as thin skin dumplings led the growth of king-sized dumplings, Thin Skin Gyoza was created with the goal of revitalizing the stagnant gyoza market as a more advanced product.

Hong Se-hee, PM (Product Manager) of Pulmuone Foods’ Frozen FRM (Fresh Ready Meal) division, said, “Consumer response to the follow-up product Thin Skin Gyoza, launched considering various consumer needs after the success of thin skin dumplings, has been better than expected. Thanks to the dual success of thin skin dumplings and Thin Skin Gyoza, the thin skin dumpling brand itself is becoming stronger,” adding, “We plan to continue expanding the market so that consumers can clearly feel the distinct advantages of frozen dumplings made with thin skin.”

This content was produced with the assistance of AI translation services.