Convenience Stores Transform into 'Child Abuse Prevention Platforms' in Our Neighborhood

Seven Eleven·Emart24 Collaborate with the National Police Agency

A digital signage above the counter at an Emart24 convenience store displaying a child abuse reporting poster image

[Asia Economy Reporter Minyoung Cha] Major convenience stores are transforming into 'Child Abuse Prevention Platforms' to raise public awareness about child abuse and prevent crimes in advance.

Convenience store 7-Eleven announced on the 23rd that it will launch the ‘Dodam Dodam’ campaign with the National Police Agency to prevent child abuse. About 10 major private brand (PB) products will include child abuse prevention messages to help buyers recognize the seriousness of child abuse and participate in reporting. The number of related products will also be increased.

Along with this, 7-Eleven will continuously display child abuse reporting and prevention notices on the customer-facing screens of store POS terminals and post child abuse reporting posters on store entrances.

Convenience store Emart24 is also attaching child abuse reporting posters at the entrances of stores nationwide and continuously exposing campaign images through monitors next to the counters. The purpose is to raise customers’ awareness of child abuse.

In about 750 Emart24 stores equipped with digital signage, the poster screen will be broadcast more than 100 times a day. Additionally, Emart24 plans to play the role of child safety guardian by temporarily protecting abused children when discovered and immediately notifying the local police station.

Seunghui Woo, 7-Eleven’s Shared Growth Manager, said, “We aim to contribute to preventing child abuse and creating a safer society by utilizing the dense social infrastructure that convenience stores have,” adding, “We will continue to actively use 7-Eleven’s products and infrastructure to carry out activities that provide practical help to our society.”

Dongho Lee, Head of Strategic Marketing at Emart24, also said, “We hope this campaign will help in early detection of children suffering from abuse and in preventing child abuse,” and added, “Emart24 will continue to strengthen its public social functions based on its accessibility as the distribution channel closest to customers.”

Meanwhile, prior to this, since the 12th, 7-Eleven has been producing and attaching stickers containing photos and personal information of five missing children on the containers of five best-selling lunch boxes as part of a missing children search campaign in cooperation with the Child Rights Protection Agency. Since 2009, it has also operated about 300 Child Safety Guardian Houses.

Emart24 has also been conducting a missing children search campaign with the National Police Agency since July. It informs customers through checkout counters and digital signage in Emart24 stores about a total of 35 missing children provided by the police, including their photos at the time of disappearance, predicted current photos, personal information, and messages left by their families.

This content was produced with the assistance of AI translation services.