Increase in Premium Home Appliance Sales... Consumers in Their 50s and 60s Are the Main Drivers

Increased Time at Home Due to COVID-19 Spread
Popularity of Automatic Coffee Machines, Clothing Care Devices, and Skin Care Devices Rises

[Asia Economy Reporter Lim Hye-seon] Sales of premium home appliances are increasing. The middle-aged and senior generation born in the 1950s and 1960s, who enjoy leisure activities, are becoming the main consumers. Accordingly, the home appliance industry is steadily releasing products targeting this demographic.

According to related industries on the 22nd, the demand for drinking brewed coffee at home has increased recently due to the spread of the novel coronavirus infection (COVID-19). The 'Jura Fully Automatic Coffee Machine ENA8,' which brews caf?-quality coffee with the push of a button, features a 'Vacuum Clean System' that automatically removes leftover coffee residues inside and a 'One-Touch Automatic Cleaning System' that cleans with high-temperature water, making maintenance easy. The ENA8 offers a total of 10 specialty coffee menus. The ‘Pulse Extraction Process (P.E.P®),’ which evenly sprays water over ground coffee to maximize the original flavor of the beans, and the ‘AromaG3 Grinder,’ which grinds twice as fast as previous Jura grinders to preserve aroma, extract perfectly balanced espresso.

Clothing care devices are also popular. The 'LG Tromm Styler' uses patented 'TrueSteam' technology to provide sterilization, deodorization, and wrinkle reduction functions. By setting the course with one touch without complicated operation, management is completed in about 30 minutes in standard mode, freeing users from household chores related to clothing care. It removes 99.9% of bacteria such as Escherichia coli and Staphylococcus aureus and house dust mites from clothes, and also eliminates fine dust and viruses on masks, making it usable as a sterilization appliance. The ‘Moving Hanger’ technology shakes clothes up to 200 times per minute, reducing everyday wrinkles. Additionally, when pants are hung on the hanger, the ironing board presses them to properly create sharp creases.

Beauty devices are also gaining attention. Neck wrinkles, called ‘Naitae,’ are one of the areas senior women want to conceal. The skin on the neck, which has thinner dermis and subcutaneous fat layers compared to other skin areas, is difficult to manage for elasticity, and there is no clear improvement method, causing concern for many. Released against this backdrop, the ‘Cellreturn Necklay’ is an LED beauty device that allows easy neck wrinkle care at home. It applies patented technology of the ‘LED module for promoting effective wavelength output on the skin,’ and the LED effective for neck skin irradiates 360 degrees to manage the elasticity of the entire neck skin. Furthermore, through human application tests, it has proven effects such as increased skin density (20.1%), increased elastic recovery (6.2%), and improved skin texture (13.4%), strengthening its technology and product power.

This content was produced with the assistance of AI translation services.