Gyeongbuk Province Partners with 11st and SK Broadband to Expand Online Market for Agricultural Specialties

This Year's Sales Target for Agricultural Specialty Product Mall 'Saiseo' Set at 12 Billion Won

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongwook Park] Gyeongsangbuk-do signed a business agreement on the 21st at the provincial government conference room with 11st Co., Ltd., SK Broadband Co., Ltd., and the NongHyup Central Association Gyeongbuk Regional Headquarters to promote the sales of Gyeongbuk agricultural and specialty products.

Attending the agreement ceremony were Lee Cheol-woo, Governor of Gyeongbuk Province, Lee Sang-ho, CEO of 11st, Ko Young-ho, Head of SK Broadband, and Kim Chun-an, Head of NongHyup Central Association Gyeongbuk Regional Headquarters.

According to the agreement, Gyeongbuk Province will establish an overall plan for product development to expand online sales of agricultural and specialty products within the province, and 11st will support reduced sales commissions and regular promotional events for listed products.

Additionally, SK Broadband will handle promotion and sales event planning for Gyeongbuk agricultural and specialty products, while NongHyup Central Association Gyeongbuk Regional Headquarters will be responsible for online product development and listing, with all parties cooperating mutually across the entire online sales process.

11st and SK Broadband are affiliates of the SK Group. 11st operates the largest open market in Korea, selling 90 million products to 34 million members, with daily transaction amounts reaching over 147 billion KRW. SK Broadband is a global media specialist company with over 15 million subscribers through internet, telephone, and BTV services, generating annual sales of 3.2 trillion KRW.

Through this agreement, Gyeongbuk Province plans to jointly hold a large-scale promotional and marketing event for Gyeongbuk agricultural and specialty products in August and September with the partner organizations to secure loyal customers and promote the excellence of Gyeongbuk products. This year, the sales target for Gyeongbuk agricultural and specialty products is 22 billion KRW, about a 60% increase from last year (13.5 billion KRW) (Saeso 12 billion KRW, production area distribution organizations 10 billion KRW). Saeso, Gyeongbuk’s agricultural specialty product shopping mall, recorded sales of 8.4 billion KRW last year.

Gyeongbuk Province is fostering the Gyeongbuk Joint Marketing Promotion Team, a province-level integrated marketing organization, as an online specialist marketer to expand the sales system of large production area distribution centers (APC), which have been mainly operated through large-scale distribution and wholesale markets, into online channels.

Governor Lee Cheol-woo stated, "With the increase in online sales due to the expansion of non-face-to-face consumption culture caused by the spread of COVID-19, the preference for Gyeongbuk agricultural and specialty products is rising," and added, "This agreement provides consumers with an opportunity to conveniently purchase Gyeongbuk’s excellent agricultural and specialty products through the country’s largest open market."

This content was produced with the assistance of AI translation services.