Timon "Super Save Captured Loyal Customers with Membership Benefits"
Selected as the Company with the Highest '4-Week Consecutive Visitor Share' Based on Nielsen Korean Click Q2 Report
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 21st that its membership program "Super Save," which offers benefits optimized for shopping, plays a significant role in securing loyal customers.
According to the "Q2 2020 E-commerce Report" released by market research firm Nielsen Korean Click, TMON recorded the highest "4-week consecutive visitor ratio" among major industry services at 44%. TMON analyzed this as a result reflecting the "customer lock-in effect," which aligns with the purpose of introducing the membership service.
TMON's Super Save is a paid membership service that can be used comfortably for about 82 KRW per day. Customers can choose between a 90-day pass and a 1-year pass, and those who subscribe to the 1-year pass receive a 20,000 KRW "welcome credit." In addition to exclusive discount coupons worth over 1,000,000 KRW per month, the membership offers 2% purchase points, exclusive 1 KRW deals, 100 KRW deals, and other benefits optimized for shopping.
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Special events are also held for membership subscribers. TMON designates the 22nd of every month as "Super Save Day," doubling benefits such as points and shipping coupons for members. Lee Jin-won, CEO of TMON, said, "Through a differentiated membership system, we are striving to provide practical benefits for shopping and maximize customer satisfaction. We will continue to diversify membership benefits centered on time commerce to enhance the joy of shopping."
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