Hataze Satoshi, Co-CEO of FRL Korea (left in the photo), Jang Yeogu, Director of Blue Cross Medical Volunteer Group (center in the photo), and Jeong Hyunseok, Co-CEO of FRL Korea, are taking a photo to commemorate the delivery of UNIQLO clothing.

Hataze Satoshi, Co-CEO of FRL Korea (left in the photo), Jang Yeogu, Director of Blue Cross Medical Volunteer Group (center in the photo), and Jeong Hyunseok, Co-CEO of FRL Korea, are taking a photo to commemorate the delivery of UNIQLO clothing.

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[Asia Economy Reporter Yujin Cho] Global fashion brand Uniqlo is donating 3,000 functional clothing items to elderly people in rural areas who are particularly vulnerable to the midsummer heatwave.


This donation is in collaboration with the Seongsan Jang Gi-ryeo Memorial Foundation Blue Cross Medical Volunteer Group and will be delivered to elderly people in eight medical volunteer regions nationwide.


Considering the situation where heatwaves are forecasted following this year's long rainy season and the special need for health care for those aged 65 and older, Uniqlo decided to donate moisture-wicking, quick-drying, cooling products, and UV-cut products with ultraviolet protection functionality.


The donation includes △women's AIRism tank tops △men's AIRism crew neck T-shirts △women's AIRism UV-cut mesh full-zip hoodies △men's Dry-EX UV-cut full-zip parkas △men's AIRism UV-cut full-zip parkas, among others.


A Uniqlo representative said, “We sympathize with the founding philosophy of Blue Cross, which provides free volunteer services for people in medical blind spots, and we are pleased to offer practical help through the power of clothing,” adding, “We hope Uniqlo’s functional clothing such as AIRism and UV-cut will be of some help to the healthy daily lives of elderly people in rural areas.”



Meanwhile, the Blue Cross Medical Volunteer Group was established in 1997 to continue the spirit of service and love of Dr. Jang Gi-ryeo Seongsan, a doctor for the poor. It has been carrying out free medical treatment for low-income groups in Korea as well as overseas medical volunteer and health projects in Laos, Cambodia, the Philippines, and other countries. Domestic rural medical volunteer activities began in 2018 and are now in their third year.


This content was produced with the assistance of AI translation services.

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