Budweiser Launches Upcycling 'Boombox Package' View original image


[Asia Economy Reporter Choi Saeng-hye] Budweiser announced on the 21st that it has launched the 'Boombox Package,' incorporating the concept of upcycling to help consumers tired of social distancing and prolonged 'staying at home' life.


As part of the summer campaign '#EnjoyPassingIt' with Henry, Budweiser planned this package to allow people to enjoy everyday moments pleasantly while drinking Budweiser accompanied by music.


The Boombox Package features Budweiser's passion for music by including a Bluetooth speaker. The beer packaging box, usually disposable, is designed in the form of a boombox (cassette tape player) with a 90s retro vibe and used as the package.


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This package, consisting of eight 473ml cans of Budweiser beer and a speaker with Bluetooth functionality, is currently sold as a season-limited item at E-Mart stores nationwide, priced in the high 10,000 KRW range.


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