‘Wando Seafood Overseas Promotion Exhibition’ Held in LA, USA

Efforts to Expand Export Channels Despite COVID-19

(On the right) Shin Woo-cheol, Wando County Governor, is explaining the excellence of Wando seafood products at the Han Nam Chain promotion event in LA, USA, last September. (Photo by Wando County)

[Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Wando-gun, Jeollanam-do announced that from the 20th to the 31st, a 12-day "Wando Seafood Overseas Promotion Event" will be held at two Han Nam Chain stores in LA, USA (Fullerton branch, S-MART Torrance branch).

This promotion event was organized to expand overseas market channels for Wando seafood in connection with large-scale US retail stores and to promote the 2021 Wando International Seaweed Expo.

Participants in the promotion include Wando Geumil Fisheries Cooperative, Wando Abalone Co., Ltd., Wando Sea Food, Badahyanggi, Badamyeongga, and Wando Maesaengi Cooperative, showcasing frozen abalone, abalone porridge, seaweed noodles, dried maesaengi, and processed seaweed products.

Among them, Wando Geumil Fisheries Cooperative, Badamyeongga, and Wando Maesaengi Cooperative are pioneering the US market for the first time through this promotion event.

The Han Nam Chain, where the "Wando Seafood Overseas Promotion Event" is held, is a large-scale distributor that distributes Korean agricultural and marine products and has eight chain stores in the US, with major customers being Korean and Chinese consumers.

The promotion event is hosted by KHEE TRADING INC (CEO Ryu Don-hee), a local US food buyer who has long operated a permanent Jeollanam-do sales booth within the Han Nam Chain.

KHEE TRADING imported about $100,000 worth (approximately 120 million KRW) of Wando seafood products for the promotion event.

Last September, they participated in the "2019 Wando-gun US LA Export Consultation Meeting" and signed an export contract and business agreement (MOU) worth $1 million with Wando Abalone Co., Ltd.

A Wando-gun official said, "We are continuously supporting overseas promotion events so that export companies can achieve tangible results," adding, "Although there are restrictions on developing overseas markets due to COVID-19, we will steadily carry out promotion campaigns using local buyers and human networks in Vietnam, the US, Europe, and other regions."

This content was produced with the assistance of AI translation services.