"This Summer's Dehumidifier Revival... Highest Sales in 5 Years"

Electroland Sales Volume Analysis from June 24 to August 16

[Asia Economy Reporter Cha Min-young] As the longest rainy season continues this summer, demand for dehumidifiers has reached the highest level in five years.

Electroland announced on the 20th that an analysis of dehumidifier sales from June 24 to August 16, the rainy season period this year, showed an 81% increase in sales compared to the same period last year.

Dehumidifiers had been items that lost consumer interest due to several years of dry rainy seasons. In 2019, sales declined by 26% compared to 2018, showing a downward trend. However, this year, as the rainy season set a record for the longest duration, sales increased. As of the 16th, sales had already increased by 38% compared to the entire sales volume of last year, marking the highest figure in the past five years.

Additionally, dehumidifiers typically see high sales during the rainy season in June and July, with sales decreasing from August onward. However, this year, sales from August 1 to August 16 alone were 72% higher than the entire month of July, and compared to the same period last year, sales grew by 454%, clearly benefiting from the prolonged rainy season extending into August.

Electroland also analyzed that the increase in dehumidifier sales was influenced by more consumers staying at home due to COVID-19, seeking to create a comfortable indoor environment.

An Electroland representative said, “The performance is excellent, removing hidden moisture not only from laundry but also from wardrobes, resulting in high customer satisfaction,” adding, “Home appliances are greatly affected by the weather, and as climate forecasting becomes increasingly difficult, predicting appliance sales is also becoming challenging.”

Meanwhile, Electroland is participating in the ‘Top Efficiency Home Appliance Purchase Cost Rebate Program’ promoted by the Ministry of Trade, Industry and Energy. Customers who purchase top-efficiency grade products among 11 categories?TVs, air conditioners, refrigerators, washing machines, electric rice cookers, air purifiers, kimchi refrigerators, dehumidifiers, water purifiers, vacuum cleaners, and clothes dryers?at Electroland’s nationwide stores or online shopping mall by December 31 can receive a rebate of up to 10% of the purchase cost, capped at 300,000 KRW per person. Customers wishing to receive the rebate can apply through the ‘Top Efficiency Home Appliance Purchase Cost Rebate Program’ website or the ‘Top Efficiency Mobile App’ by January 15 of next year.

This content was produced with the assistance of AI translation services.