Presidential Brewery Enters the 'Goods' Market... Limited Edition of 500 Beach Towels

Introducing the 90th Anniversary Presidential Beach Towel Set
Available on Naver Smart Store from 12 PM on the 18th

Daesun Joojo's limited edition beach towel released to celebrate its 90th anniversary.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Local liquor company Daeseon Joojo has released a limited edition of 500 'Daeseon Beach Towel Sets,' an essential item for summer water activities, to commemorate its 90th anniversary.

The beach towel set, made in Daeseon Soju's signature blue color, consists of one beach towel that fully captures the summer beach atmosphere and two regular towels featuring wave patterns symbolizing Daeseon.

The product will be sold through Naver Smart Store starting at 12 PM on August 18. The price is set at 16,900 KRW, matching the alcohol content of Daeseon Soju at 16.9 degrees.

Launched in January 2017, Daeseon Soju achieved a remarkable milestone by surpassing 400 million bottles in cumulative sales within three and a half years, an unusual feat for a regional soju. It has established itself as a representative local product enjoyed not only by residents but also by tourists.

Last year, Daeseon Joojo decided to release merchandise to celebrate its 90th anniversary after the 'Daeseon X KOLCA Slippers,' a collaboration between Daeseon Soju and the local shoe brand KOLCA, gained tremendous popularity and customers continued to request Daeseon goods.

Daeseon Joojo CEO Jo Woo-hyun said, “We will develop new goods and present diverse marketing by gathering consumer feedback.”

This content was produced with the assistance of AI translation services.