7-Eleven Launches Unique Gimbap 'Bulgogi Bap Burrito'

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 14th that it has launched a unique burrito-concept gimbap called 'Bapburrito.'

The newly released 'Bulgogi Bapburrito' is a Korean-style reinterpretation of the sushi burrito, which has recently gained popularity in the United States, made using bulgogi, a representative Korean dish.

Seven Eleven's 'Bulgogi Bapburrito' is wrapped like a burrito with rice sprinkled with savory flavored powder, filled generously with pork bulgogi as the main ingredient, along with stir-fried king oyster mushrooms and onions, lettuce, pickled radish, and egg garnish.

The 'Bulgogi Bapburrito' weighs 198g, about 1.7 times the size of a regular gimbap (115g for a half roll), and boasts a thick diameter of 5.5 cm. Packed with various toppings, it serves as a perfect simple meal. The price is 2,500 won.

Seven Eleven plans to sequentially expand the lineup by adding more Bapburrito products by the end of this month, including one topped with crab stick salad and sweet sushi eggs.

Kim Dasom, MD of Seven Eleven Food Team, said, “Products with unique and distinctive concepts are popular among the younger generation rather than simple products. Bapburrito is a differentiated product that combines the convenience store’s representative snack, gimbap, with the burrito, a popular menu among young people, offering a simple yet hearty meal.”

This content was produced with the assistance of AI translation services.