Shilla Duty Free Integrates Point System into 'S-Rewards'

Unification of Points Previously Operated Separately Online and Offline

[Asia Economy Reporter Lim Hye-sun] Shilla Duty Free is integrating its offline and online point systems to enhance customer convenience.

On the 13th, Shilla Duty Free announced that it will unify the 'Prepaid Card' offered at each branch and the Shilla Internet Duty Free point 'Lala Cash' into a global integrated point system called 'S Rewards' points.

The existing Shilla Duty Free 'Prepaid Card' can be used until its expiration date, and 'Lala Cash' will be converted and accumulated into 'S Rewards' points.

This reform is characterized by improved customer convenience. 'S Rewards' points can be used at global offline stores and the internet duty-free shop, and customers can participate in real-time events and accumulate points anytime and anywhere through the Shilla Duty Free mobile app without visiting the information desk at each branch.

Additionally, through the 'S Rewards' menu within the Shilla Duty Free mobile app, customers can check not only the global integrated points but also the balances available for each branch, and detailed purchase history can be viewed without a receipt.

'S Rewards' is Shilla Duty Free's global integrated membership service launched last year. When purchasing at Shilla Duty Free's domestic online and offline stores, as well as at the Singapore Changi Airport and Hong Kong International Airport branches, 'S Rewards' points are accumulated based on the purchase amount, and points can also be earned through various events. Accumulated points can be used like cash when shopping at duty-free stores.

This content was produced with the assistance of AI translation services.