Catch Soon-to-Be Couples... Lotte Department Store Hosts 'Lotte Wedding Week'

A couple is receiving consultation at Lotte Wedding Center. (Photo by Lotte Department Store)

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is launching differentiated marketing to attract the “prospective couples,” who are major customers of department stores.

Lotte Department Store will hold “Lotte Wedding Week” at all its department stores from the 14th to the 23rd for customers of “Lotte Wedding Members.” Lotte Wedding Members is a wedding-exclusive service for prospective couples, which accumulates mileage based on department store purchases for 9 months after joining and provides “Lotte Department Store gift certificates” worth about 5-7%. It also offers wedding consulting along with various product and cultural benefits.

During this Wedding Week event, Lotte Department Store will run a “Double Mileage Event” that doubles the mileage earned on purchases from luxury, electronics, and furniture brands most preferred by prospective couples. In line with the spread of non-face-to-face consumption trends, various online events such as the Lotte Department Store Mall Wedding Exhibition, online wedding fairs, and wreath events will also be held.

The double mileage accumulation event involves 15 representative brands in overseas luxury goods, electronics, and furniture categories, including Tiffany, Bulgari, Boucheron, TAG Heuer, Samsung Electronics, LG Electronics, Ace, Simmons, and Golden Dew. During the Wedding Week weekends (8/14~16, 8/21~23), wedding mileage will be doubled for purchases from these brands.

Previously, wedding mileage accumulation was only available for offline purchases, but due to the expansion of non-face-to-face consumption, this event also allows mileage accumulation for certain amounts of online purchases. From the 13th to the 23rd, the “Lotte Department Store Mall Wedding Exhibition” will be held on Lotte Department Store Mall, with about 30 brands participating in categories such as electronics, furniture, kitchenware, and home fashion. Wedding mileage can be earned when purchasing popular wedding items within the exhibition, and a separate L.POINT accumulation event will also be held.

On the Lotte Department Store Wedding website, a “Special Sdeume” online fair offering up to 35% discount on popular wedding consulting products and a wreath event will be held. Through the online fair, customers who sign contracts for Sdeume products at the Wedding Centers in Main Store, Busan Main Store, and Daegu Store during the period will receive an additional 1 million wedding mileage points. The online wreath event targets customers planning weddings in September; those who apply by the 31st will be entered into a draw where 8 couples will have an online wreath displayed on the Lotte Wedding website one week before their wedding and receive online congratulatory money in a unique event.

Meanwhile, overseas luxury goods account for more than 40% of the purchase amount of Lotte Wedding Members customers. It is estimated that due to the COVID-19 pandemic blocking overseas travel, customers who used to purchase luxury wedding items at duty-free shops or abroad have increased their purchases at department stores. The number of Wedding Members customers doubled from January to July this year, and luxury goods purchase amounts increased by 120%.

“Lotte Wedding Week” is an event that can be participated in after pre-registering for “Lotte Wedding Members,” and registration is available on the Lotte Department Store Wedding website.

This content was produced with the assistance of AI translation services.