Daejeon Sports Convergence Company Achieves 54.1 Billion KRW in Sales and 150 New Jobs

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The performance of sports convergence companies in the Daejeon area is becoming prominent.

According to Daejeon City and Daejeon Technopark on the 12th, about 300 local sports convergence companies from 2017 to last year achieved sales of 54.1 billion KRW, 38 newly established startups, and about 150 new jobs.

Previously, the two organizations have been promoting the "Regional Convergence Sports Industry Hub Development Project" with support from the Ministry of Culture, Sports and Tourism.

The project, from 2017 to 2021, invested 14.7 billion KRW including national funds (9.9 billion KRW) and city funds (4.8 billion KRW) over four years, focusing on promoting the establishment of sports convergence companies in the region, nurturing startups, supporting commercialization, and attracting investment.

As a result, sales increased to 25.2 billion KRW in the first and second years and 28.9 billion KRW in the third year, along with an increase in startup companies, according to the city and Daejeon Technopark.

In particular, the relocation of six companies from the Seoul metropolitan area, including Seoul and Gyeonggi, which showed interest in the sports convergence industry activated in the region, stands out as an achievement.

Additionally, the city evaluates that the local sports convergence companies have filed 102 patents related to the same field and obtained 29 related certifications, thereby reducing the barriers for sports convergence startups to enter new domestic and international markets.

Separately, the city encouraged local companies to participate in overseas sports exhibitions, achieving consultation results worth about 7 billion KRW, and in January, signed a business agreement worth 2 million USD at the Orlando Golf Expo in the United States.

Son Cheol-woong, Director of the Culture, Sports and Tourism Bureau of the city, said, "We will foster the local sports industry as a future advanced growth engine to create new sources of income and jobs in Daejeon," adding, "To this end, the city plans to invest an additional 3.7 billion KRW this year to support companies' strategic product development and marketing."

This content was produced with the assistance of AI translation services.