Sangji Kyleum, Full-Scale Promotion of New Interior Business

[Asia Economy Reporter Jang Hyowon] Sangji Kyleum, a KOSDAQ-listed company (CEO Choi Kibo), announced on the 12th that it is accelerating new business initiatives in line with changes in the domestic interior design market.

Sangji Kyleum is a luxury villa specialist construction company that introduced Sangji REITs Ville Kyleum (2012), considered one of Korea's representative high-end villas. The company has been preparing to enter the interior design market, focusing on its continuous growth due to the increasing trend of aging houses, changes in public perception of homes, and changes in maintenance business structures.

According to the Korea Construction Industry Research Institute, the domestic interior design market size has grown sharply from 9.1 trillion KRW in 2000 at an average annual growth rate of 7.9%, reaching 41 trillion KRW this year.

Furthermore, due to the recent impact of COVID-19 increasing the time spent at home and activating home interior activities, Sangji Kyleum plans to speed up its entry into the indoor interior remodeling market. The company is currently reviewing collaborations and investments with multiple companies and stated that it is in serious discussions with Kairos Design Group, a professional interior design company, regarding business progress.

Kairos Design Group (hereinafter Kairos), established in 1998, has continuously collaborated with large corporations by handling GS Construction’s model houses and completion signage. Based on 23 years of experience, it operates various new businesses. In particular, it is strengthening its B2C sector by launching ‘Better House,’ which focuses on interior and remodeling as its main business, and ‘Better Sign,’ specializing in signage. Additionally, through a consortium with interior O2O platforms ‘Zipdak’ and ‘Injido,’ it has continuously increased its performance, with expected total sales of approximately 10 billion KRW this year.

Moreover, Kairos has completed an exclusive operation contract for ‘Homes,’ an online mall hosting over 100 domestic and international brands. Homes Online aims to achieve a cumulative transaction amount of 700 billion KRW on its own online platform by 2023.

Kairos also holds exclusive sales rights for the European-style layered piping system, which can replace Korea’s plumbing system. The layered piping system, with a lifespan of 100 years, is primarily adopted and used in advanced European countries and is gradually being introduced in premium apartments in Korea.

A Sangji Kyleum representative stated, “The collaboration between Sangji Kyleum and Kairos in the rapidly changing construction and interior market is expected to be a win-win for both. The two companies will grow together as total interior companies.”

This content was produced with the assistance of AI translation services.