Enjoy Affogato in a Can... Emart24 Launches 'Canpogato'

[Asia Economy Reporter Seungjin Lee] Emart24 will launch 'Canpogato,' an affogato enjoyed in a can, on the 13th.

Affogato is a dessert enjoyed by pouring rich espresso over vanilla ice cream. Canpogato is Emart24's differentiated product that puts ice cream in a can to be enjoyed together with espresso.

It is offered in two flavors: 'Vanilla Gelato,' characterized by a smooth taste with vanilla beans, and 'Choco Gelato,' which allows you to enjoy the rich taste of chocolate. The price is 3,500 won each, including coffee.

Customers can simply enjoy affogato by placing the canpogato with the lid removed under the espresso machine spout at Emart24 and pressing the espresso button.

Emart24 put great effort into the ice cream to find the taste and texture that pairs well with espresso. The ice cream is made with 100% antibiotic-free milk from cows raised in Jeju Island, and it was developed to fully enjoy the chewy and rich taste of gelato even after pouring espresso.

Emart24 introduced Canpogato to expand customer choices as customer response to its brewed coffee continues to grow. The strategy is to attract customers to Emart24 by offering a new experience through differentiated new menu items.

In fact, Emart24's instant brewed coffee sales increased significantly by 80.6% in 2019 compared to the previous year, and this year (January to July) recorded a high growth rate of 71.8%.

Lee Sangjin, team leader of Emart24 FF Team, said, “We expect great customer response as they can enjoy affogato at a coffee shop level at a reasonable price. Especially, we expect word of mouth to spread by offering deep flavor and unique fun combining ice cream and espresso to customers who share their daily lives on SNS.”

This content was produced with the assistance of AI translation services.